Highlights:In my present tenure, some of the highlights are given below. >Exceeded first year goals by 8%, second year goals by 12.5% and third year goals by 14%; whilst driving customer segmentation strategies. >Converted 50% of accounts into repeat business orders in FY 2011-12. >Substantially increased sales closure rate by over 43% cutting sales cost by 54%, while boosting customer satisfaction scores by more than 95% for FY 2012-13. >Instrumental in bringing in new customers from every sector. including retailers, corporates, private companies, government institutions etc. >Conducted business with some of the largest companies in India, & leaders in their respected industries. >Slashed product errors by 65%; increased productivity by 18%; improved inventory accuracy by 20%. In my previous assignments, some of the key highlights are given below. >Achieved 99.99% Delivery accuracy; reduced shortages by 50 Cr annually; generated 60% internal rate of return on 20 Cr program. >Produced 10Lac inventory savings due to 99.5% accuracy of item inventory. Confirmed 27% IRR post implementation audit. >Launched and managed Centre of Excellence resulting in increase in service level to 97% fill rate; a 9% improvement on YOY basis supported by increase in sales

Skills:

Goal:Senior Marketing Executive with over 14 years of experience in marketing, sales, business development, and P&L management. A proven leader who offers expertise in developing successful growth strategies in product management, customer service techniques, revenue management, market expansion and bid management across multi product lines of business. Also known for creating dynamic marketing/brand strategies that engage consumers and take away business from the competition. Highly successful in building relations with key decision makers and delivering on-client commitments while focusing on continous improvement.

Certification:>Masters in Business Administration (MBA) from National Institute of Sales, Delhi >Bachelors in Commerce (Graduation) from University of Delhi. >Professional Certification in Information Technology and Systems Management

Honor:>Awarded best 'Team Manager' consecutively fo 2 years during my tenure with 'NIIT SmartServe' for outstanding achievement in project execution, sales strategy development, customer acquisition strategy.

National Institute of Sales 04/1999 - 04/2000
Delhi, Delhi, India
Degree: Master's Degree
Major:Marketing
Minor:Finance
A Post Graduate coarse in management equivalent to MBA with specialization in marketing and finance.

Anirban Chakrabarti Senior Marketing Executive with over 14 years of experience in marketing, sales, business development, and P&L management. A proven leader who offers expertise in developing successful growth strategies in product management, customer service techniques, revenue management, market expansion and bid management across multi product lines of business. Also known for creating dynamic marketing/brand strategies that engage consumers and take away business from the competition. Highly successful in building relations with key decision makers and delivering on-client commitments while focusing on continous improvement