Highlights:Senior sales & marketing executive with extensive experience in international business development of consumer & industrial goods, B2B – B2C and B2B2C, global channel management, market entry strategies including go to market with a record of success in optimise & restructuring organisations and change management. Committed, energetic, passionate and promotes open & effective communication, multicultural exposure and taking the lead when a new challenge occur. •Business Strategy & transformation & change model including financial modelling •Global channel management - distributor's: Including design, selection, development and implementation of networks •Market entry strategies: Including route to market /go to market strategies. •Team leadership. Builds networks to enhance effectiveness and share knowledge. •Marketing & sales including B2B-B2C-B2C2B, brand &, publicity agency management, trade marketing, sales management, outline & promote and implement training programmes. •Key account management •Knowledge and working experience in Europe, USA, Asia and Latin America & Caribbean, as well as its business culture. •Profit & Loss management.

Skills:International Business Manager

Goal:I’m in the process to re-orientate my professional career and exploring different alternatives. I seek a fist level position in Business Development or Sales & Marketing in a company where I can use my more than twenty five years of experience as well my knowledge, leadership qualities, change management , reputation in the market, results oriented, along with my mental strength and dynamic personality for the benefit of the company. The key components of the ideal position are: •Strategy Development & Implementation. •Business Model & Transformation •Management & Decision making •Build teams & People management •Administration & Communications

Certification:Six Sigma Green Belt Certificate – Motorola University USA - July 2009 - In process Project Management Professional – Apogee project Consulting Co. New Jersey USA – Aug 2008 Core Competences – Liderazgo; Comunicación & R.I.; Org. & Individual learning - Bogotá Col, April 2008 Marketing Certificate – BP Academy -Miami – Nov 2004 - Los Angeles USA – Nov 2006 First Level leaders – BP Academy –Leadership Event - Oxford, UK - April 2002; Houston USA Sept 2004

Honor:BP. Consumer Europe Award 2002 - Best Network Traning

Manging Director 09/2011 - current
Servinvent Colombia, Bogota, C/Marca Colombia
Industry: E-Learning
Servinvent is a company focused on knowledge management for companies that learn. Experts in knowledge management, processes of e-learning that integrates the uses of technology, pedagogical or didactic elements and well planned methodology for the sole purpose of increasing productivity. •Nestle Colombia : Project OMS Certification - Breast Milk Management - Nov 2011
--
Co-Owner / Consultant 09/2009 - 08/2011
Matian Partners, Bogota, C/Marca Colombia
Industry: Consultant / Franchise
Consulting company focused in strategy, business development & transformation models, sales & marketing (go to market, distributor management, sales operation, training programme), customer service (contact centre). Also run a franchise of one of the most important cake chain in the country: Pastelería Santa Elena.
• After operate 26 months the Pastelería Santa Elena is in breakeven. • Business Consultant – Coca-Cola FEMSA Colombia - Local Store Management and Key Account Management. • Business Consultant - Kimberly Clark Colombia – Trade marketing • Business Consultant Servinvent – E-Learning – Business Development & Transformation Model--
Distributor Excellence Manager Latin America & Caribbean 01/2004 - 12/2008
BP, Santiago , RM Chile
Industry: Energy / Lubes
To tailor the appropriate strategy for the channel including training programmes to conduct a competitive approach based on the market opportunities and challenges. This major role required to identify the key executive management initiatives to align people, process with the business strategy to support and help to achieve the expected business results.
•Leading member of the team who design, develop and implement the new business strategy model for the Latin America & Caribbean countries by optimising the existing operation, delivering stable profits, cash and a high return on average capital employed in order to maintain brand presence and the option to re-enter into a direct operation in the future if is necessary. These major transformation model generate additional US$15M of profits for the Americas Business Unit. •Directed & Instrumented the new business strategy model for Brazil including financial modelling, changing the route to market from direct sales to distributors by creating, recruiting, interviewing and selecting candidates for distributors(features, attributes, customer migration plan and implementation). Moved 25,000 direct customers to 20 distributors increasing in US$5M the profits of the Americas Business Unit. •Developed & installed the new business strategy model for Mexico changing the route to market by creating and recruiting the “best in Class “Distributors network in the country through a carefully selection criteria process. Moved 10,000 direct & distributor customers to 10 distributors increasing in US$1M the profits of the Americas Business Unit •Increased the trading profit US$25M in 2004 to US$50M in 2008. •Led & implemented the competition Law & ethics training programme for Intermediaries in the region. After the assessment from the BP global distributor network, this project becomes best in class and his implementation was globally.--
European Development Manager - Distributors 01/2001 - 12/2003
BP, Swindon, Wiltshire United Kingdom
Industry: Energy / Lubes
To develop the appropriate channel and new business development strategy for Europe including go to market and training programmes to identify, agree and led major business priority projects to maximise business with distributors in the area. Advice and support the country managers where required to carry out major route to market review projects and help restructure their approaches to distributors and evolve suitable distribution strategies to meet business objectives.
• Leading member of the team who drawing, evolve and instrument the new strategy business channel model for the European countries including Russia, optimising the existing operation. These major transformation model generate additional US$40M of profits for the European business Unit. • Establish a range of sales & marketing programmes that grew the sales from $5M to over $25M in the retail and independent workshop channel, segments in Europe. • Outline an intranet site for consumer Europe: Distributors know how. After the assessment from the BP global distributor network, this project becomes best in class and the implementation was globally. • Leading member of the team, who designed, developed and implemented the Aral brand integration in to the distributor’s business in BP. These major transformation generate additional US$15M of profits for the European business unit. • Active member of the team, who designed, promoted and appliance the Distributors HSSE manual in Consumer Europe. After the assessment from the BP global distributor network, this project becomes best in class and the implementation was globally.--
Distributor Development Executive 09/1999 - 12/2000
Burmah Castrol / BP, Swindon, Wiltshire United Kingdom
Industry: Energy / Lubes
Responsible for the development and execution the channel strategy including new business development, product portfolio, sales & marketing initiatives including, training programmes, go to market and pricing strategy. This major role must work effectively with all functions across the organisation with a particular emphasis on collaborating effectively with the business unit directors and sales & marketing directors.
• Augmented the Trading Profit of the global lubricants business unit from $500M in 1999 to $560M in 2000. • Arrangement, promote and deliver the distributor management programme for the BP lubricants business. After the assessment from the BP global marketing division, this project becomes best in class and the implementation was globally in all the different business types of the company. • Leading member of the team who design, develop and implement the new business strategy model for India and Thailand. This project include: Financial modelling, business plan, go to market, distributor process, product portfolio, package, supply chain & Logistics and human resource structure. These major transformation model generate additional US$50M of profits for the ASPAC business unit • Lead member of the team who create, expand and carry out the Paraguay business & transformation project. This project include: Strategy, Financial modelling, business plan, go to market, distributor process, product portfolio, package, supply chain & Logistics and human resource structure. This project generates additional US$2M of profits for the Americas business Unit.--
Sales & Marketing Manager 07/1998 - 08/1999
Castrol Colombia, Bogota, C/Marca Colombia
Industry: Lubes
To provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyse sales and marketing activity against goals.
• Augmented company trading profit from US$(-380K) in 1998 to US$210K in 1999 • Leading member of the team who re-launch the new image of the company (product range including formulation and technical requirements, packages, labels, boxes, brand and price position.).Design with the agency all the communications strategy for the new image of the company: TV, Radio, Newspapers, and magazines.--

Universidad del Rosario 01/1982 - 12/1986
Bogota, C/Marca, Colombia
Degree: Bachelor's Degree
Major:Business Administration
BA in Business