Highlights:

Skills:Creative Direction, Digital Planning, Integrated Marketing, New Product Development, Global Strategy, Market Research, Pricing, Consumer Insights, CRM Strategy, Advertising, Maketing Communications, Account Management, Client Management

Brand Account Manager 07/2011 - 05/2013
Wieden Kennedy, , India
Industry: Marketing Communications/Advertising
Key relationship builder with multiple global clients such as P&G, IndiGo Airlines and InterGlobe. Led cross-functional teams such as creative, planning, external vendors, PR & regional brand managers. Contributed on pre-launch brand positioning, digital strategy and market research analysis. Responsibilities also included marketing calendar planning, content creation and creative brief writing
• Project lead for the Old Spice India launch, in collaboration with the P&G global brand team, to identify relevant consumer insights & target markets and setup an integrated digital marketing plan • Digital campaign resulted in fastest video views in P&G India history (2 million in 8 days) and was the only brand campaign to be featured in 2013’s top 10 marketing campaigns in all 8 major publications in India • Part of the team that won the Asian Marketing Effectiveness gold award for IndiGo Airline's sustained success • Generated 100,000 fans for IndiGo Airlines during the launch period by developing its social media presence • Co-created the 1st ever in-flight food tasting event for IndiGo Airlines by effectively leveraging its social media fans • Initiated and executed an animation film project for InterGlobe with an award winning UK-based animation studio • Independently mentored a college recruitment project for identifying qualified marketing communication talent--
Brand Account Executive 07/2007 - 05/2010
JWT, , India
Industry: Marketing Communications/Advertising
Managed multiple clients such as GSK, Nokia and Sony. Promoted IT products within the B2B market by contributing on market-relevant insight generation. Collaborated with 3rd-party rural activation agencies to identify relevant market segments and penetration scenarios
• Collaboratively won the Nokia Rural Business pitch by identifying and partnering with rural distribution partners to execute a robust BTL communication plan • Active contributor in the New Product Development pipeline for GSK through research-driven projects. Developed product & brand attributes relevant to research findings for complementary energy products in the FMCG industry--

Delhi University 07/2004 - 04/2007
, , India
Degree: Bachelor's Degree
Major:Economics & Political Science
- Economics & Political Science - Sales Internship at Electronics Retail

Deepak Sharma Integrated Marketing, Digital Planning, Creative Direction, New Product Development, Global Strategy, Market Research, Pricing, Consumer Insights, CRM Strategy, Packaging