Highlights:

Skills:leadership, sales, Business development, Management, Analytic, Communication

CMO 01/2015 - current
GMAX, Mexico, Mexico Mexico
Industry: Commerce
Development and launch of TRENDKUISINE brand. Selection of the current catalogue, doing negotiations with Chinese manufacturers for each item, checking quality controls and lead times. Cost analysis of each product, establishing prices for retail and other stores. Oversee all the importing of the merchandise to Mexico, entering from California, through the agency, in charge of document preparation for each manufacturer / item to present to the agency for importing purposes. Launching the brand on October 2017,
Starting with Sears Mexico and Amazon Mexico, reaching a sell through of over 50% on the first 3 months, entering in new sales channels this year like Costco online Mexico and HEB Mexico. In full charge of customers: Amazon, Costco and HEB. Working now on marketing and business strategies, looking for new customers to introduce the brand and developing the new catalogue for 2019.--

Universidad Iberoamericana 01/2002 - 12/2006
, , United States
Degree: Bachelor's Degree
Major:Communications & Marketing
Specialty in advertising and marketing.

Eugenia Calvo sales, marketing