Highlights:

Skills:Digital Marketing, Analytics, Paid Channels management, Customer Experience

Senior Analyst Strategy 04/2018 - 05/2018
Ernst and Young, Rome, Rome Italy
Industry: Waste & Recycle
Change Management project in a waste processing company aimed to reorganized main offices
Change Management project in a waste processing company aimed to reach a lighter (resized offices), smarter (new technologies applied) and flexible (workload re-organization) organization “As is” organization analysis, identification of adjustments needed (offices, resources and technologies) and “To Be” plan definition in order to better the company performances--
Digital Marketing Consultant 05/2018 - current
Accenture, Milan, Milan Italy
Industry: Automotive
Have been working as Digital Marketing Consultant since may 2018 within Accenture Digital/Interactive.
Team Coordinator of EMEA Analytics for a global automotive player. Managing the activities aimed to design, develop and implement CX performance analysis. Among others my team and I usually work with colleagues from SEM, SEO, UX, Campaign Ex., Media Agency and Media team in order to bring the highest value possible - We range from demanding exercises with AI usage to understand loyalty attitude, digital paid channels funnel analysis going from budget to sales, to less complex lead management assessment - Adjusted the team activities according to the business evolution in order to keep the quality of our products with increasing effort required but given resources available. Strengthened skills of relationship management to maintain a good level of engagement with all the relevant stakeholders and to create a strong partnership with them--
Strategy Analyst 05/2016 - 04/2018
Ernst and Young, Rome, Rome Italy
Industry: Pharmaceutical
2 years protect in one of the biggest pharmaceutical company in the wold where I worked as analyst to foster data driven digital marketing activities
Established strong partnerships with key client stakeholders through regular communication Participated at strategic and goal setting discussions where thanks to data driven findings we helped stakeholders understanding performances and setting new goals Experience with investigating data from multiple sources with the goal of discovering hidden insights which can provide a competitive advantage or address a pressing business problem Designed and created a tagging system to harmonize content offering and relative budget allocation Experience in Data Mining through Customer Intelligence activities based on powerful analytics to have a clear understanding of customer interactions and eventually a data driven digital strategy Mapped the end-to-end customer journey (from touch point to conversion), worked to find the right combination of digital channels to better both the customer experience and the content offering Designed, prepared and shared in .ppt weekly/monthly/quarterly CRM/user interaction reports Participated to weekly alignments with European colleagues to identify and share best practices--
Commercial Leasing Intern 01/2015 - 04/2015
Ideal Properties Group, New York City, New York United States
Industry: Real Estate
Intern experience as young real estate practitioner
Applied/updated models to manage and control company processes according to the ex D. Lgs. 262/05 and realized audit tests (also for a controlled company placed in Luton, UK)--
Intern 11/2015 - 05/2016
Ernst and Young, Rome, Rome Italy
Industry: Defense
Risk Intern experience in of the most important defense player in the world
Applied/updated models to manage and control company processes according to the ex D. Lgs. 262/05 and realized audit tests (also for a controlled company placed in Luton, UK)--

University of Cassino and Southern Lazio 01/2010 - 12/2012
Cassino, Lazio, Italy
Degree: Bachelor's Degree
Major:Economics
Bachelor of Science in Economics (grade of 108/110) University of Cassino and Southern Lazio, Cassino, Italy Exchange program of six months at University Augsburg (Germany)

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