Highlights:I was kicked upstairs to lead the online media department in the previous company i was working for after 5 months of being hired. Responsible for performance and branding projects as generate 50.000 leads per month for retail e-commerce clients; Choose the best media strategies to reach client´s goals as well as increasing CTRs, ROI and convertion rates.

Skills:marketing, digital, digital marketing, online media, branding, performance, CPM, CPC, CPL, media plan, media strategy, online advertising, SEM, email marketing, lead generation, rtb, media buying, media operations, facebook ads, ecommerce, landing pages, google analytics, mobile ads

Goal:I am someone who likes to work hard and put 150% in the work, so, my career goal is to contribute to the company exceed their goals as well as develop my skills and knowledge. Also, sharing my last experiences with the team to always find the best ways to make it happen in good and bad scenarios.

Certification:Bachelor´s degree: Advertising and Marketing - Universidade São Judas Tadeu - São Paulo - SP Coolhunting and Trends. Goal orientend: Branding and Marketing - Escola Superior de Propaganda e Marketing - São Paulo - SP Double Click Bid Manager - Microsoft

Honor:Honorable Mention - Media strategies and planning Universidade São Judas Tadeu

Online Media Coordinator 08/2012 - 10/2014
Lead Media Group, São Paulo, SP Brazil
Industry: Digital Marketing agency
Online media coordinator and charge of department supporting the team; Media Plan strategies; Implementation and monitoring campaigns; Introduce new media strategies to the board of Directors;
Charge of department and responsible for the strategy and tactical planning beyond partnerships, new business and implementation of new campaigns. Analyze and monitor the results always applying strategies to increase the performance and to reach great results as well as CTR, CR and ROI optimizations. • Analytic, helpful and leader--
Online Media Assistant 03/2012 - 07/2012
Lead Media Group, São Paulo, SP Brazil
Industry: Digital Marketing agency
Media performance operations; Reports, analysis, daily pacing and new proposals;
Operating media accounts, improved results with daily analysis of performance flow and negotiation of compensation methods. Assistance to manager in developing business plans and commercial proposals and Data collection for reporting, presentations and benchmarking. • Reponsible, proactive and agile--
Marketing Assistant 06/2011 - 01/2012
Italian Fashion Comércio de Artigo do Vestuário, São Paulo, SP Brazil
Industry: Import Export Company
Distribute products lot in group buing sites as groupon; Shipment/Delivery and inventory control; Trading with new partnerships;
Responsible for marketing department and import control of products lot to distribute them in Collective purchases sites. Created promotional activities to boost sales and increase the average ticket, implemented them monitoring campaign results and did the right changes to optimize the performance flow. Insert offer’s disclosure with the aim of helping to sell the unsold products and after that I measured the results of those actions, and then presented the numbers to the board of directors. Monitored the social networks and customer services as well as inventory control and supply. • Educated, patient and sympathetic--
Product Marketing (Trainee) 01/2009 - 12/10
Netstructure, São Paulo, SP Brazil
Industry: IT
Introduce to brazilian market a Network Security appliance through conference calls, fairs and events; Weekly boarding meeting to discuss about new clients, strategies and costumer services; Daily prospecting calls and system updates.
Analyzed the network security market to launch a new appliance in Brazil, also, working in prospecting new customers to introduce the best and major differences of competition. Went along with hiring services with customers, clarifying doubts and helping them about all the gateway features, besides understanding all the customer needs besides weekly team meetings for case analysis, benchmarking and guerrilla marketing. • Dependable, self confident and determined--
Marketing (Trainee) 10/2007 - 04/2008
Pizza Hut, São Paulo, SP Brazil
Industry: Restaurant and Foods
Introduce a new benefits card to increase sales and average ticket prices in the restaurants; Marketing audit to check inventory, best sellers, and opportunities to exceed monthly goals;
Held responsible for the process of deployment and disclosure of new products and services provided by Pizza Hut PoS Management and Relationship marketing: Held responsible for understanding clients needs to ensure company's right decisions and necessary market moves and also, in charge of marketing auditing and stock control • Persistent, dedicated and goal orientation--

Universidade São Judas Tadeu 02/2007 - 12/2010
São Paulo, SP, Brazil
Degree: Bachelor's Degree
Major:Advertising and marketing
Minor:Graphic Production
Social Communications focused on Advertising and Marketing. College Matters Communication History; Art History; Consumer Behaviour; Economy and Finances; Strategic Planning; Offline Media / Online Media; Marketing; Advertising History; Photography; Art Direction; Statistics; Portuguese for Business; Writing; Sociology; Communications Theory; Creations Theory.

George Mattos brazilian, portuguese, online media, digital marketing, media plan, marketing, digital, advertising