Highlights:- More than 13 years of International Event planning and executive experience including setting objectives, planning new events, operate pre-event management, onsite management, and post-event communication. - Leadership, communication and management skills in managing vendor relationships and internal communication with a different function of the organization. Inspiring team members and achieving goals. - Extensive industry connections and channels in China, Expertise in resource allocation - Knowledge of both traditional and innovative, digital marketing platforms and strategies -Fluent in written and verbal Mandarin and English

Skills:Event, Marketing, PR, Communication

Director of International and Public Communication Department 03/2014 - current
China Instrument and Control Society, Beijing, China
- More than 13 years of International Event planning and executive experience including setting objectives, planning new events, operate pre-event management, onsite management, and post-event communication. - Leadership, communication and management skills in managing vendor relationships and internal communication with a different function of the organization. Inspiring team members and achieving goals. - Extensive industry connections and channels in China, Expertise in resource allocation - Knowledge of both traditional and innovative, digital marketing platforms and strategies
- Supervise large scale of Marketing Events like International exhibitions and conferences. - Conduct Public Relations Plans to maintain the prestigious image of CIS - Manage communications with CAST (China Association of Science and Technology), China Machinery Industry Federation (Former Ministry of Machine-Building Industry of the PRC), and other governmental departments; implementation of government functional transfer projects - Develop media contacts, draft press releases, plan press conferences and other press activities - Initiate the communication and cooperation with the industry association, institutions, and universities - Work as a liaison with foreign academic institutions and international organizations; invite and support foreign scholars to visit China--
Event Director/Deputy Director of Academic & Societies Affairs 03/2008 - 03/2014
China Instrument and Control Society, , United States
- More than 13 years of International Event planning and executive experience including setting objectives, planning new events, operate pre-event management, onsite management, and post-event communication. - Leadership, communication and management skills in managing vendor relationships and internal communication with a different function of the organization. Inspiring team members and achieving goals. - Extensive industry connections and channels in China, Expertise in resource allocation - Knowledge of both traditional and innovative, digital marketing platforms and strategies
- Setting Marketing strategic objectives, Planning and executive international marketing event including planning new events, operate pre-event management, onsite management, and post-event communication. - Responsible for the marketing and sales functions of marketing events - Liaised with industry elite such as academicians and well-known scientists to gain supports and Organized CIS annual Council meeting, standing council meetings, and conferences - Maintained excellent public relations by extending customized service to companies in the industry - Communicated with and managed 41 Special Committees, 10 Technical Branches, 29 Local Sections, and 42,000 CIS members--
Marketing Director 04/2007 - 03/2008
China Instrument and Control Society, , United States
Conducted marketing strategies, planning, operating and executive marketing and academic events such as international exhibitions, international conferences, forums, opening ceremonies, and industrial awards.
- Conducted marketing strategies for different events such as international exhibitions, international conferences, forums, opening ceremonies, and industrial awards - Supervised and delegated responsibilities to project managers - Optimized operational efficiency across different business teams - Conducted cost-effective marketing campaigns to boost brand awareness - Managed and maintained relationships with associations, vendors and other partners - Identified new event opportunities; explored and built new streams of revenue - Planned and coordinated sponsorship activities - Created, developed, maintained, and updated marketing databases--
Project Manager 04/2006 - 03/2007
China Instrument and Control Society, , United States
In charge of the MICONEX (International Conference and Fair for Measurement, Instrumentation, and Automation) exhibition sales and marketing management.
- Developed sales and marketing strategy plan for Miconex Show - Arranged floor plan of the exhibition space and expanded the sales objectives - Executed all steps in the preparation and implementation of the event including the exhibition, conference, forums, seminars, and other marketing activities held at the same time - Developed and controlled the event budget - Managed the supply chain of the event - Collaborated with the designer to ensure marketing reflected the goals of events - Distributed company brochures and other event materials to appropriate markets - Developed event gifts and giveaways - Led the sales team and increased sales, raising more than 40% revenue about $950,000 for this single project. - Communicated with professional journalists for media coverage - Managed exhibition on-site--
Sales Specialist and Customer Support Coordinator 05/2005 - 03/2006
China Instrument and Control Society, , United States
Good sales record increased the number of international exhibitors from 87 to more than 136, an increase of 60%
- Developed individual selling strategies, managed and broadened exhibitor prospect lists and generated targeted lists that increased the probability of sales of international exhibitions - Increased the number of international exhibitors from 87 to more than 136, an increase of 60% - Communicated with targeted attendees and exhibitors to understand their needs and provide exceptional customer service--

Peking University, Beijing, China 05/2004 - 06/2008
Beijing, , China
Degree: Bachelor's Degree
Major:Law
Bachelor's Degree of Law

Huimin (Stephanie) Shan Marketing and Event Director