Highlights:A Digital Marketing Strategist with over 12 years of an extensive experience is responsible for successful planning, analyzing, recommending and implementing multi-channel marketing strategies to meet marketing goals. Also assisted in creating marketing and communication plans that bridged web, email, mobile, social and traditional advertising together. A Proven success and awarded for developing, implementing and managing Digital Marketing campaigns resulting in increased customer engagement and acquisition.

Skills:Search Engine Optimization, Brand Management, Pay per Click, Social Media Marketing, Search Engine Marketing

Goal:Seeking a position in digital marketing with the aim of providing strategic online marketing plans and activities in an established organization.

Digital Marketing Strategist 12/2014 - current
Professional SEO Agency, Karachi, Pakistan
I am responsible for developing, implementing and managing marketing campaigns that promote a company/client and its products and/or services. Focused in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.Ultimately Better Revenue and Profitability.
-) Plan and execute all web, SEO/SEM, Email Marketing, Social media and Display Advertising Campaign for multiple clients. -) Evaluate product offering, traffic, landing page quality, content, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. -) Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) to client. -) Create and manage PPC campaigns in various industries across multiple channels with multiple Client campaigns. -) Manage Pay-Per-Click activities including Bidding Strategies, Quality Score Improvements, Ad Copywriting, Testing and Optimization, Keyword research, Budget Forecasting and Campaign Reporting and Analysis to Increase CTR, lower CPL, and increase conversion. -) Devising strategies to drive online traffic to the Client website. -) Tracking Conversion Rates, Improving the Usability, Content and making improvements to the Client website. -) Compile and report on campaign effectiveness to Client, including competitive landscape, KPIs, and recommendations on opportunities for growth. -) Assist in building the client business email marketing strategy for reaching out to potential Buyers at each stage of their sign-up or purchase journey. -) Assist in building and optimizing the client business strategy for acquiring new email opt-in subscribers. -) Coordinate the build of lead nurture programs including email asset builds, automated program flow mapping, and list segmentation and Manage list segmentation for nurture programs and outbound emails. -) Coordinate email send schedules, target lists, and suppression lists. -) Ensure that all assigned projects meet time and budget constraints while ensuring high quality deliverable.--

University of Karachi Mar 2004 - June 2006
Karachi, Sindh, Pakistan
Degree: Bachelor's Degree
Major:Business & Commerce
Bachelor in Commerce.

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