Highlights:Over 10 years experience in selling, managing multidisciplinary teams, comercial activities, trading, administrative functions and negotiation at management level. Leadership and work philosophy oriented towards efficiency, innovation and commitment.

Skills:strategy, negotiation, innovation, leadership

Goal:I search absolute efficiency in communication management (rigorous analysis, obsession with relevant insights, technology, innovation, automation, integration, consumer centric, total measurement and focus on commercial business success), but never forgetting the social & human side that every brand must assume to create truly meaningful and lasting connections with the community.

Account Director 10/2017 - current
Havas Group, Lima, Lima Peru
Industry: Advertising
Functions: General management of integrated communication process (buying, planning, strategy, research, content) for brands such as Rimac, Reckitt Benckiser, Mead Johnson, Warner Bros, Loreal, Kia, MG, Honda, KFC, Pizza Hut, Burger King, Chilis, Starbucks and new business. Commercial & strategic approach in order to deliver 360° communication cosultancy.
Achievements: Fulfillment of 100% of sales goal of key accounts during all the managing period. Successful pioneering implementation in the industry, of moohbile integrated campaigns with traceability to point of sale.--
Commercial Manager 02/2014 - 01/2018
Indumentaria Fernett, Lima, Lima Peru
Industry: Textile/Fashion/Retail
Functions: Responsible of nationwide business operation. Commercial role facing negotiations with retail mall operators (Real Plaza, Centenario, Mall Aventura, Mall Plaza, Open Plaza, Cencosud, Parque Arauco, Jockey Plaza). Administrative role facing sales team, general management and logistics of the Company (import, productions of garments and implementation of new stores).
Achievements: Sustained anual growth of over 20% for time management to date. Optimizing implementation cost of new stores (average savings of 18%). Efficient management of sales team towards meeting the goal of revenue per store. Succesful launch of travel business unit for international brides honeymoon trips.--
Digital Leader 07/2013 - 02/2014
Havas Group, Lima, Lima Peru
Industry: Advertising
Functions: Monitoring operations of digital area of the company. Reponsible for overseen and approving the strategic and tactical planning for accounts like: LAN, Coca-cola, Promperú, Subaru, Citroen, Nissan, Renault, Financial Bank, Paficic University, etc.
Achievements: Leading role in winning tenders of Claro, BBVA and Centrum Catolic University. Active collaboration in increased portfolio investment business in more tan 100% vs the prior year income.--
Account Supervisor 02/2013 - 07/2013
Havas Group, Lima, Lima Peru
Industry: Advertising
Functions: Supervision of general operation of planning and analysis team for accounts like Belcorp Perú, Nissan, Renault, Financial Bank, Diners, etc. Leadership in negotiations with media and responsable for the business relationship with all accounts in charge.
Achievement: Efficient implementation of new system of analysis and negotiation with media.--
Coonsultant Corporate Analyst 10/2012 - 02/2013
Havas Group, Lima, Lima Peru
Industry: Advertising
Functions: Development and implementation of corporate structure analysis. External staff training and internal training for planners, analyst and supervisors. Generation and optimization of corporate reporting.
Achievements: Successfull induction of all trained in diferent positions in the company staff (digital unit / buying unit / planning unit and strategy & research unit).--
Sr Executive for Coca-Cola 07/2010 - 01/2012
Havas Group, Lima, Lima Peru
Industry: Advertising
Functions: Comprehensive portfolio management for Coca-cola Company (Coca-cola, Inca Kola, Fanta, Sprite, San Luis, Powerade, Burn, etc). Annual planning and execution of strategies. Evaluation of market opportunities. Specializing in integrated 360° media buying and consultancy consumer analysis. Correlative analysis between advertising KPI’s and Brand-business indicators (Brand-Traking).
Achievements: Participation in the tender winner team of China Wok (Franchise). Optimization of efficiency indicators in media buying. Leader in the process of taking over national media buying operations of the client, ordering and coordinating process together with bottlers nationwide.--
Sr Executive for Alicorp 12/2007 - 12/2009
Starcom Mediavest Group, Lima, Lima Peru
Industry: Advertising
Functions: Media management for portfolio of brands Alicorp. Strategic development and implementation of plans. Negotiation with media vendors.
Achievements: Leader in digital induction and trainning for the clients and the internal account teams.--

Instituto Peruano de Publicidad 01/2002 - 12/2005
Lima, Lima, Peru
Degree: Associate's Degree
Major:Advertising Sciences
Minor:Advertising Management
Specialist in Advertising Sciences.

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