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Jiayan Lian

Chicago IL, US

Phone: xxx-xxx-xxxx

Email: xxx@xxxx.xxx



  • Looking For: Account Executive,

  • Occupation: Arts, Design, Entertainment, Sports, and Media

  • Degree: Bachelor's Degree

  • Career Level: Qualified

  • Languages: Chinese, English

Career Information:

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Highlights:CSR, Branding, Communicating, Sustainability

Skills:Research, SEO, Program Measurement, Branding, Policy Analysis, Facebook Page Design, Identifying and fostering external relationships

Goal:My career goal is focused around strategic development, planning and management of industry's diversity function to educate, engage and create momentum to deliver against company-wide brand/reputation management strategy.


Experiences:

Intern – Social Media and Marketing 05/2011 - 08/2011
World Trade Center Institute, Wilmington, DE United States
Industry: Information
• Promoted annual events and web presence by designing developing and implementing social media marketing programs by primarily focusing on Facebook, and drive the highest registration for the Tug Cruise and Mixer in shortest period. • Assisted with coordinating round table and workshops via delivering message, contacting attendants, and scheduling. • Integrated foreign market ethics, traditions, business risks and opportunities into analytical research for clients. • Selected by CEO to design social media marketing guideline for training future interns.
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Intern - Business Development and Marketing 10/2010 - 04/2011
Newcomb Consulting, Oak Park, IL United States
Industry: Business to Business Consulting
• Furthered market penetration by analyzing former vendors, generating cold calls and securing new customer for Financial Management Institute. • Received strong recognition and recommendation from company president with design of marketing package.
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Customer Assistant – Media Center 04/2010 - 07/2010
Aquaspace Investment & Consulting CO. LTD, Shanghai, China
Industry: Real Estate
• “Aqua Night” event leader, led five interns to initiate successful stakeholder tactics to enhance Aqua Bar’s exposure to stakeholders and generated sales revenue of $4400.00 during 3 hours. • Assisted with preparation and facilitation of “The Aqua Night, Recital of Renowned Chinese-American Pianist: Amy Yang” performed before 62 senior officiers of the 2010 Shanghai EXPO participating countries, 15 embassies, and the media
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Shunya International Communication Group 10/2009 - 04/2010
Intern – Social Media Group, Shanghai, China
Industry: Public Relations
• Increased staff efficiency 30% with design of Excel model that effectively sorts crisis information and public opinion. • Assisted with monitoring and garthering client competition coverage and brand crisis information via internet and kept the error rate of my job less then 2 %. • Assisted with group leader to create intern training manual and conduct training workshops.
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Intern – Program Coordinator 06/2009 - 08/2009
Public Relation Association of Shanghai, Shanghai, China
Industry: Public Relations (Nonprofit)
• Represented PR Assn. to promote PR Star Competition on two university campuses by incorporating multimedia strategy, interaction session, and training session into the campaign and drove 300 applicants to this competition.
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Education:

Donghua University 09/2006 - 06/2010
Shanghai, , China
Degree: Bachelor's Degree
Major:Communication Engineering
Minor:Public Relations
• Project Leader, Shanghai Innovation Experiment Program • Recipient of college student of City Scientific Research Funding ($3000)


Stuart Graduate School of Business, Illinois Institute of Technology 08/2010 - current
Chicago, IL , United States
Degree: Master's Degree
Major:Public Administration
• Courses: Policy making & Agency Planning; Performance Measurement; Public Finance; Legislative Law, Strategic Brand Management, etc. • 2011 Volunteer-Chicago 46th Ward Alderman Election Campaign • Knapp Entrepreneur Center Marketing, Branding & Communication Associate

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