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 | | Career Profile| Degree: | Bachelor's Degree | | Career Level: | Qualified | | Occupation: | Arts, Design, Entertainment, Sports, and Media | | Career Title: | Public Relations Specialists, Media and Communication Workers, All Other, Broadcast News Analysts | | Target Title: | Account Executive | | Target Locations: | Chicago, IL , New York, NY , San Francisco, CA | | Skills: | Research, SEO, Program Measurement, Branding; Policy Analysis; Facebook Page Design; Identifying and fostering external relationships; | | Goal: | My career goal is focused around strategic development, planning and management of industry's diversity function to educate, engage and create momentum to deliver against company-wide brand/reputation management strategy. | | HighLight: | CSR, Branding, Communicating, Sustainability | | |
Experience
World Trade Center Institute Wilmington, DE United States
Industry: Information
05/2011 - 08/2011
Intern – Social Media and Marketing
• Promoted annual events and web presence by designing developing and implementing social media marketing programs by primarily focusing on Facebook, and drive the highest registration for the Tug Cruise and Mixer in shortest period.
• Assisted with coordinating round table and workshops via delivering message, contacting attendants, and scheduling.
• Integrated foreign market ethics, traditions, business risks and opportunities into analytical research for clients.
• Selected by CEO to design social media marketing guideline for training future interns.
Newcomb Consulting Oak Park, IL United States
Industry: Business to Business Consulting
10/2010 - 04/2011
Intern - Business Development and Marketing
• Furthered market penetration by analyzing former vendors, generating cold calls and securing new customer for Financial Management Institute.
• Received strong recognition and recommendation from company president with design of marketing package.
Aquaspace Investment & Consulting CO. LTD Shanghai, China
Industry: Real Estate
04/2010 - 07/2010
Customer Assistant – Media Center
• “Aqua Night” event leader, led five interns to initiate successful stakeholder tactics to enhance Aqua Bar’s exposure to stakeholders and generated sales revenue of $4400.00 during 3 hours.
• Assisted with preparation and facilitation of “The Aqua Night, Recital of Renowned Chinese-American Pianist: Amy Yang” performed before 62 senior officiers of the 2010 Shanghai EXPO participating countries, 15 embassies, and the media
Public Relation Association of Shanghai Shanghai, China
Industry: Public Relations (Nonprofit)
06/2009 - 08/2009
Intern – Program Coordinator
• Represented PR Assn. to promote PR Star Competition on two university campuses by incorporating multimedia strategy, interaction session, and training session into the campaign and drove 300 applicants to this competition.
Intern – Social Media Group Shanghai, China
Industry: Public Relations
10/2009 - 04/2010
Shunya International Communication Group
• Increased staff efficiency 30% with design of Excel model that effectively sorts crisis information and public opinion.
• Assisted with monitoring and garthering client competition coverage and brand crisis information via internet and kept the error rate of my job less then 2 %.
• Assisted with group leader to create intern training manual and conduct training workshops.
Education
Donghua University Shanghai, , China
09/2006 - 06/2010
Degree: Bachelor's Degree
Major:Communication Engineering
Minor:Public Relations
• Project Leader, Shanghai Innovation Experiment Program
• Recipient of college student of City Scientific Research Funding ($3000)
Stuart Graduate School of Business, Illinois Institute of Technology Chicago, IL , United States
08/2010 - current
Degree: Master's Degree
Major:Public Administration
• Courses: Policy making & Agency Planning; Performance Measurement; Public Finance; Legislative Law, Strategic Brand Management, etc.
• 2011 Volunteer-Chicago 46th Ward Alderman Election Campaign
• Knapp Entrepreneur Center Marketing, Branding & Communication Associate
Resume(approved employer only)Jiayan Lian's Resume
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