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Kate Robertson

Middlesbrough North Yorkshire, United Kingdom

Phone: xxx-xxx-xxxx

Email: xxx@xxxx.xxx



  • Looking For: Marketing Officer,

  • Occupation: Arts, Design, Entertainment, Sports, and Media

  • Degree: Bachelor's Degree

  • Career Level: Experienced

  • Languages: English

Career Information:

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Highlights:

Skills:Marketing, Communications, Adobe Creative Suite, Graphic Design, Direct Marketing, Social Media Marketing, Content Creation, Customer Service, Photography, Project Management


Experiences:

Marketing Officer 06/2016 - current
Prior Pursglove and Stockton Sixth Form College, Guisborough, United Kingdom
Working as the sole marketing officer for 2 distinctly different colleges, Prior Pursglove and Stockton Sixth Form college
My duties included: Direct Marketing - writing all the content college publicity including press releases, newsletters (print & digital), college news online and on social media. Content Management - developing and writing advertising materials including external advertising, leaflets, college prospectus, posters and newsletters. Experience with photography and video production for the college throughout the year. Digital Marketing - managing and producing content for social media channels and the college website. Experienced with SEO and advertising online through social media channels and developing appropriate material for campaigns. Project management - Leading on various student orientated projects internally and externally. Taking the initiative to propose new projects, managing the tendering process, budget management and managing its delivery throughout. Brand - enhancing the college brand across the Tees Valley by developing relationships with local schools, internal and external stakeholders and universities. Events assistant management - assisting with the management and planning of awards ceremonies, open days, taster days and fundraisers from conception through to delivery.--
Marketing Coordinator 01/2016 - 03/2016
Teesside University, Middlesbrough, United Kingdom
My role was working in the Department of External Relations at Teesside University, overseeing marketing for Middlesbrough Institute of Modern Art (mima) in a team of 3.
My duties included: Direct Marketing - writing content for publicity including press releases, news online and on social media. Social Media Marketing - creating social media plans and calendars, implementing campaigns for the year and scheduling social media on Facebook, Twitter and Instagram. Events - promoting events and creating promotional literature to accompany, handling all listing websites entries to ensure events are well publicised and attended Reports - pulling together weekly reports on social media reach and press coverage.--
Marketing Intern 08/2015 - 01/2016
Darlington Borough Council, , United Kingdom
My internship was based in the Family Placement Service. It is my role to try and increase the number of people wanting to foster and adopt children in the local area.
My duties included: Keeping website up to date and adding new information and pages when required. Updating social media accounts on Facebook and Twitter. Producing promotional material (newsletters, flyers, posters, adverts) to promote the services that they offered. Writing press releases and content for council magazines to promote services. Planning campaigns to increase the numbers of foster carers. During my time there I was involved with a campaign with Sky AdSmart around finding carers for teenagers. The planning and promotion of events and information evenings.--

Education:

Teesside University 09/2010 - 05/2013
Middlesbrough, , United Kingdom
Degree: Bachelor's Degree
Major:Multimedia Journalism
I learnt the basics of original content creation – how to find a story, discovering individual voice, and expanding interests and knowledge. I was taught how stories are reframed for digital and social media and how to set up my own website and generate revenue. I also contributed to the unique multimedia platform Tside which included a website, social media channels, print publication and a radio show.


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