Highlights:

Skills:

Business Analyst 08/2018 - current
Rutgers Business School, Newark, New Jersey United States
Industry: Education
Design & set specific marketing goals and introduce novel marketing tools for 14 plus specialty master’s programs including MBA.
• Analyze data for 14 plus master’s programs to determine end-user engagement to create strategies for increasing engagement. • Set up and maintain marketing automation programs (Salesforce & Pardot) to map end-user funnels, build algorithms, and optimize tactics for UI/UX on websites, digital space, social media, SEM/SEO for prospective students’ outreach.--
Consultant 06/2018 - current
PRN Experts, Doylestown, PA United States
Industry: Biotech and Pharma
Deliver expertise and support to pharmaceutical and healthcare clients in market research, medical strategy, and writing.
• Perform primary and secondary market research with HCPs and patients within rare disease space to optimize launch strategy. • Develop strategy plan for 5+indications capturing patient journeys, market insights, competitive landscape, &opportunity analysis.--
Marketing Intern 06/2017 - 08/2017
Lexicon Pharmaceuticals Inc., Basking Ridge, NJ United States
Industry: Biotech and Pharma
Drove awareness of company offerings and programs through contributions for digital marketing efforts.
• Performed competitive audit, market research, developed patient journey, content map, educational webinar presentations, ad copy, marketing budget organization, quantified SEM vs. social media marketing CPC, and media plan (budget, reach & KPIs) to increase Neuroendocrine tumor disease and brand awareness. • Maximized patient engagement through strategy design for unbranded (rare disease) and branded (oncology) campaigns on Facebook. • Analyzed and repaired coding issues causing abandonment/discontinuation of specialty pharmacy and evaluated smartphone medication adherence app landscape.--
Senior Operations Scientist 09/2015 - 07/2016
Quintiles Research (India) Pvt. Ltd., Bengaluru, Karnataka India
Industry: CRO
Collaborated with elite compliance and competitive intelligence team to improve results on product quality complaints (PQC) in center responsible for 700+ staff; oversaw 7-member team. Clients included Janssen, Merck, and Valeant.
• Led team to achieve consistent 95%+ quality rating by utilizing data analytics and statistical modeling at the center level. • Slashed errors from 30% to less than .05% in under 6 months through focused effort to minimize errors at the center level. • Ensured center-level consistency across more than 10 therapeutic towers by integrating cross-functional areas—corrective action, preventive action, product quality complaints, and nonconforming Individual Case Safety Report (ICSR) quality.--
Senior Drug Safety Associate 10/2014 - 09/2015
Quintiles Research (India) Pvt. Ltd., Bengaluru, Karnataka India
Industry: CRO
Secured contract extension of key client (Janssen) after being tapped to take over as lead on vaccine remediation project
• Secured contract extension of key client (Janssen) after being tapped to take over as lead on vaccine remediation project that utilized Military Standard 105E sampling plan and achieved 98.5% American National Standard Institute (ANSI)/American Society for Quality rating. • Rebuilt team with high-talent hires, leading to restoration of trust and satisfaction. • Won Most Valuable Professional and Pioneer of Project Award in 2015 for retaining Janssen business and adding $1.5M incremental revenue/year by winning new projects.--
Drug Safety Associate 07/2012 - 09/2014
Quintiles Research (India) Pvt. Ltd., Bengaluru, Karnataka India
Industry: CRO
Performed routine drug safety reporting activities
• From 2012 to 2014 drove drug safety functions for immunology-dermatology and rheumatology, oncology, consumer health and cardiovascular therapeutic products in 50+ countries. Served as a single point of contact for 50+ countries stakeholders.--
Clinical Pharmacist 08/2009 - 07/2012
JSS Medical Hospital, Mysuru, Karnataka India
Industry: Hospital
Administered pharmaceutical care by applying interventional pharmacotherapeutics and pharmacoeconomics principles.
Managed dispensation of medications, reviewed charts, and counseled patients. Collaborated with physicians and staff from across medical disciplines including neurology, oncology, cardiovascular, internal medicine, etc.; and partnered on design and development of State Level Poison Information Center.--

JSS University 07/2009 - 07/2012
Mysuru, Karnataka, India
Degree: Doctoral Degree
Major:Pharmacotherapeutics
Managed dispensation of medications, reviewed charts, and counseled patients. Collaborated with physicians and staff from across medical disciplines including neurology, oncology, cardiovascular, internal medicine, etc.; and partnered on design and development of State Level Poison Information Center.

Dr Krunal Bhakta Resume