Highlights:Solid experience with Consumer goods companies, working with trade marketing and category management.

Skills:Marketing, Trade marketing, go to market

Goal:Develop an international career in the US

Trade Marketing Senior Analyst 10/2019 - current
Danone, São Paulo, SP Brazil
Industry: Food
TRADE MARKETING SENIOR ANALYST – INDIRECT CHANNEL (GO-TO-MARKET) ? Responsible for the implementation of a B2B marketplace with Danone distributors (Compra Agora project) – The platform started with Unilever Brazil and now it was expanded to the main consumer goods companies in Brazil. ? Development of Go-to-Market and commercial strategies for the Indirect channel customers. ? Tracking of the main KPIs (Sell In/ Sell Out, Distribution, Profitability and market share).
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Category Management Jr Analyst 06/2018 - 09/2019
Danone, , Brazil
CATEGORY MANAGEMENT JUNIOR ANALYST ? Responsible for category management projects in the main retailer chains of Brazil ? Main Project: Implementation of a new shelf layout based on the shopper’s decision tree (Shopping occasions) ? Activities: presentations for customers and sales teams, development of JBPs, assortment review, planogram design, category trends and development of POP material. ? Budget control and payment of suppliers. BACARDI MARTINI BRAZIL – OCTOBER/2017 – APRIL/2018
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Trade Marketing Analyst 10/2017 - 04/2018
Bacardi Martini, São Paulo, SP Brazil
Responsible for the planning and execution of trade marketing activations with the main customers of the direct trade. ? Development of Instore activations to leverage Sell Out of Bacardi products (promotional gifts, tastings and price discounts). ? Market data analysis and tracking of main KPIs (sales, market share, distribution, average spin, days on hand and price). ? Activation of the company premium brands with direct retailers (Grey Goose, Bombay Sapphire, Dewar’s, Bacardi, Martini, Jim Beam, Sauza and Leblon). ? Budget control and payment of suppliers.
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Trade Marketing Intern 10/2015 - 06/2017
Colgate Palmolive, , United States
Industry: Consumer Goods
Execution of the strategic plan for direct trade customers. ? Development of shopper activations to leverage sales of Colgate-Palmolive products (oral care, personal care and home care). ? Market data analysis and tracking of trade marketing KPIs (sales, market share, share of shelf, price and distribution). ? Execution of the strategies for 5Ps (Product, Placement, Price, Promotion and Pop Material) in the direct channel. ? Budget control and payment of suppliers.
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ESPM 06/2013 - 06/2017
São Paulo, SP, Brazil
Degree: Bachelor's Degree
Major:Marketing & Advertising
Minor:Branding
I have a bachelor's degree in Marketing & Advertising from the most prestigious Marketing university in Brazil

Lucas Gasparin Resume