Highlights:Experienced Market Intelligence professional with 15 years of experience in Market Research, Consumer Marketing Insights, Business Intelligence and Shopper Experience focused on Branding, Advertising and Loyalty Programs. Worked at global market research leading companies focused mainly on Financial sector, Consumer Goods and Pharmaceutical. Extensive experience in account management, understanding customer needs and co-developing solutions at multi-country level, including commercial negotiation and project implementation. Proficiency in qualitative and quantitative studies of market researches for brand’s innovation pipeline alongside to monitor market performance, communication and equity. Advanced knowledge of digital social media marketing statistics and analytics. Highly innovation driven. Ability to perform insightful presentations naturally. Team leadership experience and excellent relationship with customers and stakeholders. Fluent in English and Spanish at advanced level.

Skills:research, insights, consumer insights, market research, marketing, project manager, Market Manager Research

Professor 10/2018 - current
FIA Business School, São Paulo, SP Brazil
Professor of Project Management and Marketing for postgraduate and MBA students.
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Consultant 04/2018 - current
ARISTA TECNOLOGIA CORPORATIVA, São Paulo, São Paulo Brazil
Responsible for managing startups focused on information technology, from business opportunity, technical feasibility study, product testing, brand positioning to a 100% digital business operation.
• Startup to change the contact center and digital billing industry, delivering the latest in voice recognition and artificial intelligence to ensure maximum sales, activation and billing performance for optimal operation. • Startup of payment solutions including incentive campaigns, award programs and CRM, addressing the customer in multichannel experiences through Virtual Agent, Chatbot SMS among others.--
Regional Head of Consumer Marketing Insights – Latin America 07/2014 - 01/2016
SANOFI, São Paulo, SP Brazil
Industry: Pharmaceutical
• Led the Customer Insights within the Region, with the objective of identifying new opportunities for business growth and build a customer innovation process to support new product launches.
• Positively influenced business strategies and investment choices based on deep consumer and marketing understanding in digital and offline environments of several categories such as Feminine Care, Digestive Health, Pain, VMS and Allergy. • Implemented governance for best research practices, leading harmonization of relevant methodologies with service providers across the region and disseminating the results between Marketing Heads. • Established a structured and organized communication process across markets and implemented policies, procedures, systems & tools to increase the quality of the information for the project portfolio.--
Senior Manager, Brand & Advertising 02/2013 - 02/2014
IPSOS, São Paulo, SP Brazil
Industry: Institute of Market Research
• Responsible for managing projects involving 16 product categories for Nestlé, leading the project team from the design proposal, technical implementation to presentation delivery to executives. Team leadership including 4 managers and 8 senior analysts.
• Brand Health Studies: permeating the harmonization of methodological concepts along the waves, faithful adherence to deadlines and results successfully delivered exceeding customer’s expectations. • Advertising Studies: Pre and Post Tests to increase brand visibility, strengthen the emotional involvement with the brand, enhance purchase frequency specially through light & new users and gain significantly market share.--
Senior Manager, Customer Satisfaction & Loyalty 02/2011 - 02/2013
IPSOS, São Paulo, SP Brazil
Industry: Institute of Market Research
• Increased business unit revenue in more than 200% versus previous year and also for ensuring the technical excellence of projects, from project initiation to delivery of results.
• Project lead of Representatives’ Satisfaction for Avon Cosméticos in Latin America. Responsible for methodological concepts across 5 countries, including database integration, qualitative and quantitative analysis, team management and budget around USD 2 million. As result, the recommendation helped Avon's relationship with its representatives, identifying deficits in Avon's incentive programs and opportunities in sales training and leadership positions. • Project lead of Quality Indicators, one of the most important studies for Ipsos globally, in terms of number of interviews, sample design, profitability and deliverable process to Leadership Team based in Spain. • Main clients: Avon Cosméticos, Banco Santander, Banco Volkswagen and Votorantim Cimentos.--
Client Service and Planning Manager 01/2008 - 02/2011
KANTAR MILLWARD BROWN, São Paulo, SP Brazil
Industry: Institute of Market Research
• Hands-on experience in developing business with global clients, planning and managing local and international projects as well as analyzing and presenting the results of the projects focused on Brand Health, Positioning, Neuroscience and Advertisement (digital and traditional channels). Responsible for the company’s largest project in terms of cost, sample size and complexity.
• Brand Beverage Barometer Project Lead. Global interface study aimed at understanding consumers’ awareness and behaviors regarding the wide range of beverage categories to reformulate the company's business strategy. • Brand Health Check Project Lead. Brand equity tracking in Oral Care and Ice Cream categories. The results aimed at pointing out valuable information to build strong brands in highly competitive scenarios. • Main clients: Coca Cola, Unilever, Hershey’s, Reckitt Benckiser, Nextel, Intel and Laureate Universities.--
Project and Client Service Manager 02/2006 - 01/2008
KANTAR TNS, São Paulo, SP Brazil
Industry: Institute of Market Research
• Development of international proposals for market studies, by managing the projects, conducting the analysis and presenting project results.
• Lead several projects in Latin America for Automotive, Financial, Airlines and Pharmaceutical sectors. The projects were focused on Branding, Advertising, Awareness and Satisfaction.--
Project Manager 11/2001 - 01/2006
ANPEI – NATIONAL R&D ASSOCIATION, São Paulo, SP Brazil
Responsible for set-up and maintenance of Database on Entrepreneurial Indicators of R&D, to produce and disseminate national statistics and stimulate business competition. • Qualification of Sebrae Agents in Technological Management, producing better understanding of technological reality and disseminating tools for National innovation system. • Led project Research in Technology-Based Export Companies, which results were used by the Department of Development, Industry and Foreign Trade to develop a government-based program to promote Brazilian export.
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Universidade Anhembi Morumbi 01/1996 - 12/2000
São Paulo, SP, Brazil
Degree: Bachelor's Degree
Major:Business Administration
Business Administration

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