Highlights:Currently, in charge of external communications of one of the largest development bank in Mexico. Previously, as Editor in chief of the news website for the United Nations World Climate Congress (COP16) where I managed a team of >35 journalists in all platforms (electronic and traditional) to produce audio, video and written content of the world summit. Sales manager of an European startup entering the United States. Managed and executed the sales campaign with a team of 50 salespeople to sell and introduce the largest business forum in North America, reported sales of 250K in four months.

Skills:Communications, Public relations, Journalism, Writing, Management, Crisis management, Marketing, Sales, Creative, Analitical

Goal:Get a job to exploit my skills and capabilities bringing a competitive advantage to my employers in return.

Certification:Master of science in Public Relations and Corporate Communications (NYU)

Deputy Director 10/2018 - current
Banco Nacional de Comercio Exterior, Mexico, Mexico Mexico
Industry: Finance and Banking
• Responsible for bank’s relationship with domestic and foreign media. • Developing new communication strategies and key messages for all areas and departments of the bank. • Supervise, analyze and monitoring of news related to Bancomext . • Organize all sorts of events related to media (interviews, press conferences, official presentations) with bank officers. • Responsible for the creation of new content about projects, products and services offered by Bancomext, specifically for media
In charge of all strategies and execution of external communications with all stakeholders.--
Deputy Director of Communications 10/2018 - current
Mexico's National Foreign Trade Bank, Mexico, Mexico Mexico
Industry: Banking and Finance
Responsible for all media relations (domestic and international) and external communications with key stakeholders.
Daily monitoring and analysis of news in all media platforms (traditional and electronic) Created the media strategy for 2019 Crafting of messages for each stakeholder Editing of media materials Responsible for interviews and media agenda--
Executive Director 01/2017 - 06/2017
KfW Ipex Bank, New York, New York United States
Industry: Finance and Banking
• Elaborated bi-weekly reports on the new U.S. presidency, tax reform, free trade and financial regulations to the bank´s executive board in Germany. This provided the bank´s executives first-hand in-house intelligence information on the current political and economic events in the U.S.
• Created and designed the new corporate communications material (company info, presentations, bulletins) for potential clients in Argentina and Chile for three energy renewables projects in those countries. • Created the new database of German companies and subsidiaries doing business in the United States. This research process facilitated the bank´s process to identify new companies and industries to increase their network and, in conjunction with the CEO´s office in Frankfurt, building new strategies to gain new business and investments in the North America region.--
Sales Director 05/2017 - 04/2018
Synergy Global Forum New York, New York, New York United States
Industry: Education
• Created the sales strategy and managed sales program execution for market entry into the United States of the largest European business forum held in North America in 2017, at Madison Square Garden. • Led a team of 35 salespeople that reported sales over $250,000 between October ’17 and February ’18.
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Correspondent 10/2014 - 09/2015
Latin Trade, Mexico, Mexico Mexico
• Reported and wrote more than 15 monthly exclusive feature stories about corporate finance, economy and politics in Mexico with C-Suite level executives of domestic and international companies. • Organized the annual breakfast of the magazine´s editorial board with more than 30 corporate analysts of the main rating firms in the country. This annual event reinforces the relationship of the magazine with a primary source of information and keeps the magazine leadership among C-Suite level executives in Mexico and Latin America.
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Editor at large 01/2011 - 10/2014
Grupo Editorial Expansion, Mexico, Mexico Mexico
Industry: Media
• Published 180 exclusive stories on business and finance (English and Spanish) and interviewed more than 35 CEO´s, government officers, and C-Suite level executives of leading worldwide companies such as: Starbucks, American Express, GE, Ford, Swarovski, among others. • Created and edited the international section of the magazine “International Context.” This was the first time the magazine in its 30-year history focused a section solely to international news to attract new readers. •
Contributed and advised the full redesign of the magazine and its digital launch in 2011 becoming the first magazine of any kind in Mexico with separate print and digital versions.--
Editor in chief 09/2010 - 12/2010
United Nations World Climate Congress, Cancun, Quintana Roo Mexico
Industry: Media
• Directed a team of 50+ journalists & photojournalists reporting daily news about the Congress in English, Spanish and French for all platforms of the official website (audio, video and print). This resulted in more than 45 daily news stories in those three languages with a daily average of 20,000 downloads during the conference.
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Communications officer 01/2009 - 01/2010
World Wildlife Fund, Mexico, Mexico Mexico
Industry: NGO
• Created, developed, and executed the PR and communications program of the Watershed Office of WWF in Mexico for raising funds and lobbying of the signing of the first ever National Watershed Environmental Agreement between Mexico´s Federal Government and WWF for the conservancy and preservation of watersheds in the country. • Directed the organization and logistics of the “Water” section of the 9th World Wilderness Congress (WILD9) that included: installation of WWF´s expo at the event, coordination of 8 round table meetings and its press briefings afterwards.
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Press Officer 04/1993 - 01/2005
Mexican Ministry of Foreign Affairs, New York, New York United States
Industry: Government
• Established the PR and communications campaign to promote the approval of the Mexican Official Consular ID card. This campaign led to the approval of this ID card in 38 counties of South Texas, including Harris County (Houston) that gave Mexicans without any official ID the chance to open banking accounts in several banks in those counties. • Crafted the communications strategy against the execution of Mexicans in death row in Texas. This campaign was fundamental to halt the death execution process of 52 Mexicans for 6 months in 2003.
• Designed, developed the research process of news about Mexico for the Office of the President. The monitoring was focused in the signing process and promotion of the North America Free Trade Agreement (NAFTA) while innovating the process stablishing new deadlines and categorizing news, this led to a more comprehensible analysis of the stories about Mexico, and a more effective classification of them in the news data system. • Edited the Consulate´s English language monthly newsletter (Mexican Notebook). Increased membership and circulation over 200% from 3,000 to 10,000 subscribers and created and supervised the migration process of the newsletter from print to digital.--

Centro de Estudios Universitarios en Periodismo y Arte 08/1988 - 06/1992
Mexico, Mexico, Mexico
Degree: Bachelor's Degree
Major:Journalism
Graduated with honors (GPA 3.95)

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