Highlights:

Skills:Spanish, French, English, Trilingual, Management, Marketing, Marketing strategy, Strategy, Social media, Social networks, Advertising, Digital advertising, Digital, Start-up, Business development, Mobile, SEO, Design, Communication, Negotiation

Product Innovation Manager 01/2017 - 11/2017
Economia, Prague, Czech Republic
Economia, a.s., is a major player in the field of online media and a significant publisher of economic and specialist press in the Czech Republic. Economia publishes the daily newspaper Hospodárské Noviny, weeklies Ekonom, Respekt and Marketing & Media, and a number of professional titles aimed at business owners and representatives of the top management of companies. This positioning makes it a strong influencer of the public opinion in the country.
- Looked out for new investment opportunities by conducting business intelligence and research - Assisted the Head of Product in shaping the strategy of the business development division - Ran internal PR and communication regarding business development activities - Handled the preparation, launch, and evaluation of advertising campaigns (FB, AW, ad networks) - Ensured the role of product owner for BezŠanonu.cz, shifting the product towards defined goals - Defined and implemented multiple customer acquisition initiatives - Contributed to the visual identity of BezŠanonu.cz through various graphic design works--
Consultant 09/2015 - 02/2016
Agoria, Brussels, Belgium
Agoria is a Belgian multi sector federation for the technology industry. Covering a wide range of industrial sectors, Agoria represents a substantial portion of the Belgian economy: the federation's 1,700-plus member companies account for nearly one third of all Belgian exports of goods.
- Assessed the strengths, weaknesses and overall consistency of the Belgian energy model - Developed alternative energy production models and recommendations on the Belgian R&D - Designed a process consultation of stakeholders for an overhaul of the Belgian energy model - Created an action plan for the promotion of this national consultation--
Consultant 09/2014 - 12/2014
Coca-Cola, Brussels, Belgium
The Coca-Cola Company is the world’s largest beverage company with almost 500 brands ranging from the actual Coca-Cola to products such as Innocent, Sprite, Powerade and Minute Maid.
- Established a marketing mix for the launch of Coca-Cola Life in Belgium--
Consultant 02/2014 - 04/2014
TRX, San Francisco, United States
TRX Training is an american company specialized in bodyweight physical training. TRX markets its products to consumers, gyms, and the military, domestically and internationally.
- Developed an action plan for the promotion of the TRX Home product range--

Bordeaux Montesquieu Institute of Technology 09/2011 - 09/2013
Bordeaux, , France
Degree: Associate's Degree
Major:Marketing and Sales
Minor:Law, Logistics
This associate's degree has for goal to make students real actors within the company. They are trained to become effective negotiators and decision-makers knowing how to adapt themselves to all professional environments.

Melvin Pells - Resume 2018 strategy, innovation, marketing, management, manager, seo, bilingual, cross-cultural, french