Highlights:Throughout my 13-year journey as a Product Designer, I've been privileged to lead and contribute to a wide range of projects that have pushed the boundaries of user-centered design. A standout moment in my career was spearheading the design overhaul of a major e-commerce platform, which resulted in a 40% increase in user engagement and a 25% uptick in sales within the first six months post-launch. This project was a testament to my commitment to blending aesthetic design with functionality, and it underscored my ability to translate complex user needs into intuitive and beautiful solutions. My work not only enhanced the user experience but also significantly contributed to achieving and surpassing our business objectives, showcasing my capability to merge design with strategic business goals effectively.

Skills:product management, ux design, scrum, design thinking, user research, digital marketing, paid traffic, MVP

Goal:To Lead and Innovate in UX Design: Aspire to take on leadership roles that allow me to steer innovative UX projects, driving the creation of user-centered designs that set new standards in usability and efficiency. Expand Expertise in Emerging Technologies: Commit to continuously expanding my knowledge and application of emerging technologies and design methodologies to stay at the forefront of the UX/UI field, enhancing the user experience in novel and impactful ways. Strategic Product Development: Aim to play a strategic role in product development, utilizing my deep understanding of user needs and business goals to guide the creation of products that are not only user-friendly but also commercially successful. Cross-Functional Team Leadership: Seek opportunities to lead cross-functional teams in collaborative environments, fostering a culture of innovation, inclusivity, and mentorship among designers, developers, and stakeholders. Contribute to the UX Community: Dedicate efforts to contribute to the broader UX and design community through speaking engagements, mentorship programs, and written contributions, sharing insights and best practices learned over 13 years of experience.

Certification:1- E-commerce Management; 2- Digital Marketing Strategy; 3- Growth Hacking; 4- Product Management Mobile; 5- Agile Project Management with Scrum; 6- Product Management Leadership; 7- Bitcoin and Cryptocurrencies; 8- Blockchain Technology.

Sr Product Designer UX & UI 02/2023 - current
CDev Inc and MyBookie, Montreal, Quebec Canada
Industry: Sportsbook and Online Casino
As a Senior UX Designer, I joined MyBookie, a well-known sports betting platform. Assigned the task of improving the overall user experience and increasing user engagement.
Task: Collaboration with cross-functional teams, including product managers, developers, and data analysts, was essential. Extensive research was conducted on user behavior, market trends, and competitor analysis. Defined the scope of UX enhancements and identified potential areas for improvement. Action: Redesign of the platform's user interface, with the goal of streamlining the betting process and improving usability. User interviews and usability testing were conducted to gather valuable feedback for iterative design improvements. To visualize design concepts and gain stakeholder approval, I created wireframes, prototypes, and interactive mockups. Implemented a responsive design approach to ensure a consistent user experience across web and mobile platforms. Utilized user analytics and heatmaps to implement data-driven design decisions. Result: Within the first quarter of the redesigned platform's launch, we saw a 25% increase in user engagement. Reduced user drop-off rates during the checkout process by 20%, resulting in higher conversion rates. By creating a modern and user-friendly design, we were able to improve the overall brand image. Developed a user-centric design culture within the organization, which resulted in ongoing collaboration to improve the platform. As evidenced by positive user feedback and increased customer retention, I successfully contributed to MyBookie's market leadership in the sports betting industry. Take Away: MyBookie gave me the opportunity to make significant contributions to the platform's success. I played a critical role in increasing user engagement and satisfaction while reinforcing MyBookie's position as an industry leader through research-driven design, responsive interfaces, and a focus on user analytics.--
Sr Product Owner 11/2022 - 01/2023
Avenue Code and Macy's, Montreal, Quebec Canada
Industry: Ecommerce and Retail
As a Senior Product Owner at Macy's, a leading retail platform, I focused on design elements for the engineering team. I took on the role with the intention of improving design collaboration and efficiency.
Task: The existing design and engineering processes were evaluated, areas for improvement were identified, and specific objectives were defined. I worked closely with the design, engineering, and product teams to understand their pain points and requirements. Created a short-term action plan to drive immediate improvements. Action: Initiated a series of cross-functional workshops to help design, engineering, and product teams align and communicate. Implemented design collaboration tools and processes such as Slack channels and regular design review meetings. To ensure clarity and accuracy, a clear documentation process for design specifications and handoff was established. Encouraged a collaborative mindset by fostering a culture of open communication and feedback between teams. Result: Despite a two-month tenure, successfully initiated and implemented key improvements in the design collaboration process. Cross-functional alignment has improved, resulting in faster decision-making and a smoother handoff between design and engineering. Reduced errors and rework by improving the clarity and quality of design documentation. Set the stage for future enhancements by laying the groundwork for ongoing improvements in design collaboration. Take Away: As Senior Product Owner at Macy's for two months, I quickly identified and addressed key pain points in the design collaboration process. I made significant strides in improving collaboration between design and engineering teams through cross-functional workshops, improved communication, and better documentation practices, laying the groundwork for future progress.--
Head of Product 10/2021 - 11/2022
NFTfy, Montreal, Quebec Canada
Industry: Blockchain and NFTs
As a Head of Product Management I Led a team of product designers and owners with the goal of revolutionizing the NFT industry.
Task: I inherited a rapidly expanding product team with diverse talents and an urgent need for cohesion. The challenge was to align the team's efforts with the company's mission while also navigating the ever-changing Web3 landscape. Action: Created a clear product strategy that took into account NFTfy's long-term objectives, market trends, and user needs. The team was restructured to encourage cross-functional collaboration between product designers and product owners. Agile methodologies, Scrum, and Design Sprints were implemented to improve the product development process. To drive data-driven decision-making, we implemented robust feedback loops and user research initiatives. Within the product team, I fostered a culture of innovation, experimentation, and continuous learning. Result: In one year, led the team to the successful launch of several game-changing features, increasing NFTfy's competitive edge. Collaboration and communication have improved, resulting in the faster delivery of high-quality NFT marketplace features. User satisfaction was increased by emphasizing user-centric design and iterative development. NFTfy remained at the forefront of industry developments by navigating the Web3 landscape with agility. Created a motivated and empowered product team, which resulted in increased employee retention and satisfaction. Take Away: During my one-year tenure as NFTfy's Head of Product Management, I successfully managed a dynamic team of product designers and product owners, driving innovation and elevating our NFT marketplace's position in the Web3 ecosystem. I significantly improved product development and team collaboration through strategic vision, restructuring, and a commitment to user-centricity.--
Sr Product Manager 10/2020 - 09/2021
Bunker Capital, São Paulo, São Paulo Brazil
Industry: Real Estate Holding
As a Product Manager at Bunker Capital, my role is above all, help more people realize their dreams buying their own real estate properties, starting with the purchase of land that meets their expectations and facilitates their day to day, showing the benefits of buy in a certain location, adding value for their lives and their investment in the future.
In the company, my role is to bring people close to the product and help them to awaken the same feeling of the company's mission in the daily accomplishment to be an important part of the fulfillment of other people's dreams, without neglecting the generation of value for the business.--
Sr UX Designer 05/2020 - 10/2020
1M2, São Paulo, São Paulo Brazil
Industry: Real Estate Platform
I began as a Sr UX Designer at 1M2, a real estate platform, where I was tasked with improving the UX and UI. I used my UX expertise to lead a major redesign project that turned 1M2 into a premier real estate platform. Recognized for my contributions, I was promoted to Product Manager, in charge of the platform's entire product lifecycle.
Task: As a Senior UX Designer, I have worked with cross-functional teams to redesign 1M2's entire user interface. Extensive user research was conducted to identify pain points and opportunities. Collaborated closely with developers to ensure that design improvements were implemented smoothly. As a Product Manager, I developed a product roadmap that was consistent with 1M2's long-term vision and strategic goals. Action: As Senior UX Designer, I used a user-centered design approach to create a more intuitive and engaging platform. Rapid prototyping and user testing were implemented to gather valuable feedback for iterative design enhancements. Design standards and guidelines were established to ensure consistency and efficiency. As a Product Manager, I oversaw cross-functional collaboration among design, development, and business teams. Agile methodologies were implemented to improve product development and release cycles. Oversaw the successful integration of new real estate services, which expanded 1M2's market reach. Result: As a Senior UX Designer, I increased user engagement by 40% in the first six months. Streamlined the user onboarding process, resulting in a 25% drop-off rate. 1M2 grew to prominence in the real estate industry as a result of positive user feedback and increased user acquisition. As a Product Manager, I oversaw 1M2's expansion into new markets, resulting in a 50% increase in user base. Created a strong product management team that effectively delivered on the company's strategic goals. Boosted the company's market presence, establishing 1M2 as a key player in the real estate technology sector.--
Sr Ux Strategist and Product Manager 12/2017 - 04/2020
Canoa Digital, São Paulo, São Paulo Brazil
Industry: Marketplace B2C
As a Senior UX Designer at Canoa Digital, I was tasked with improving the user experience on the Astrocentro marketplace for esoterism. Recognized for my contributions to the platform's success, I was promoted to Product Manager, with responsibility for both the Astrocentro platform and its blog.
Task: As a Senior UX Designer, I oversaw a complete redesign of the Astrocentro marketplace, with a focus on usability and visual appeal. Conducted user research to better understand the specialized needs and preferences of service seekers. Collaborated closely with developers to ensure that design enhancements were implemented smoothly. As a Product Manager, I developed a long-term product strategy that included feature enhancements, content expansion, and user acquisition targets. Action: As a Senior UX Designer, I used a user-centric design approach to make the Astrocentro marketplace more intuitive and engaging. To align design with user needs, we implemented user journey mapping and persona development. As a Product Manager, I was in charge of coordinating cross-functional collaboration between the design, development, content, and marketing teams. Agile methodologies were implemented to improve product development efficiency and release cadence. Result: As a Senior UX Designer, I increased user engagement by 50% in the first year. Improved user journeys and interface enhancements reduced bounce rates by 30%. Improved the reputation of the Astrocentro marketplace, resulting in positive user feedback and increased conversions. Take Away: I advanced from Senior UX Designer to Product Manager, making an important contribution to the Astrocentro platform's growth and transformation. My ability to combine UX expertise with strategic product management resulted in better user experiences, faster business growth, and the successful launch of the Astrocentro blog, which established it as a leading source of esoteric insights and knowledge.--
Sr UX Designer 03/2017 - 12/2017
Cartão Elo, São Paulo, São Paulo Brazil
Industry: Credit Cards and Online Payments
As a Senior UX Designer, I joined Elo, one of the world's largest credit card companies. Assigned to the Innovation Team with the mission of revolutionizing Brazilian payment solutions.
Task: As the Innovation Team's Senior UX Designer: To conceptualize ground-breaking payment solutions, I worked with cross-functional teams that included developers, product managers, and business analysts. Participated in brainstorming sessions and market research to identify innovative opportunities. Action: As the Innovation Team's Senior UX Designer: User-centered design methodologies were pioneered, incorporating user feedback into the iterative design process. Rapid prototyping and usability testing were implemented to validate design concepts and refine user experiences. Design thinking workshops were promoted, fostering a culture of creativity and innovation within the team. Contributed significantly to the translation of complex technical concepts into intuitive and user-friendly interfaces. Result: As the Innovation Team's Sr UX Designer: Contributed to the successful launch of innovative payment solutions, which received widespread user acceptance and market attention. User engagement and satisfaction were increased by implementing design changes based on usability testing findings. Fostered an innovative culture within the team, resulting in the investigation of novel payment technologies and approaches. Elo was positioned as a leader in payment innovation in Brazil, which improved the brand's reputation. Take Away: During my 10-month tenure as a Senior UX Designer on the Elo's Innovation Team, I was instrumental in driving innovative payment solutions that transformed the Brazilian payment landscape. My dedication to user-centered design, combined with a strong emphasis on collaboration and creativity, resulted in the successful launch of ground-breaking products and services.--
Sr Fullstack Designer 02/2015 - 03/2017
TrayCommerce Locaweb, Marília, São Paulo Brazil
Industry: Ecommerce B2B SaaS
A well-known e-commerce and retail SaaS platform in the Locaweb Group, hired me as a UX/UI Designer. Hired to improve the design of various marketing assets in order to boost digital marketing efforts.
Task: As part of the Digital Marketing Team, I worked closely with the marketing team to create visually appealing and effective digital marketing assets. Designing social media graphics, email marketing templates, landing pages, and other promotional materials was my responsibility. Created a comprehensive content marketing strategy to engage and educate our target audience. Action: As a UX/UI Designer on the Digital Marketing Team, I created eye-catching and on-brand social media designs that increased brand visibility and engagement. Created responsive and user-friendly email marketing templates that increased click-through and conversion rates. Created enticing landing pages that were conversion-optimized, resulting in increased lead generation and sales. Collaborated with content creators to create a content marketing strategy that combines design and content to tell compelling stories. Result: TrayCommerce's online presence was enhanced by visually appealing social media designs that resulted in more followers and interactions. Improved email marketing performance metrics significantly, including higher open and click-through rates. Contributed 40% increase in landing page conversion rates, resulting in increased lead acquisition and revenue growth. Improved the content marketing strategy's synergy between design and content, resulting in higher reader engagement and thought leadership positioning. Few goals achieved: 1- 264% decrease in CPA; 2- 86% increase in conversions; 3- 53% decrease in churn; 4- 50% increase our LTV; 5- ROI from 2 to 5.3; Take Away: During my two years as a UX/UI Designer on TrayCommerce's Digital Marketing Team, I was instrumental in improving the visual identity and effectiveness of our digital marketing efforts.--
User Interface Architect 12/2013 - 05/2014
MSTech Education, Bauru, São Paulo Brazil
Industry: Online Education Platform
While working with MStech, I was given the opportunity to contribute to a significant project for Porto Seguro, a leading insurance company in Brazil known for its comprehensive range of insurance services and extensive network of brokers.
My primary responsibility was to code and implement front-end solutions for websites tailored to the needs of individual insurance brokers, enhancing their online presence and operational efficiency. Action: I embarked on this project by initiating a thorough research phase to understand the unique business realities of each broker and the expectations of their users. This foundational work informed the design and development of customized websites, for which I applied my front-end coding skills to ensure both functionality and aesthetic appeal. Result: The successful deployment of these broker-specific websites markedly improved the online visibility and accessibility of their services, facilitating a better connection with Porto Seguro's vast clientele. Takeaway: This experience reinforced the importance of blending technical skills with a deep understanding of user and business needs. It honed my ability to deliver tailored web solutions that drive business success and enhance user engagement.--

Paulista University 02/2012 - 01/2014
Bauru, São Paulo, Brazil
Degree: Professional Degree
Major:User Experience Design
Minor:Graphic Design
I graduated with a degree in Graphic Design, majoring in UX Design and minoring in Graphic Design. My education blended foundational design principles with advanced user experience methodologies. In my major, I mastered user research, interaction design, and usability to create intuitive interfaces. The minor sharpened my skills in typography, layout, and visual branding. This dual focus has prepared me for a career that combines functional and aesthetic design, making me well-suited for diverse roles in the design field.

Victor Felipe Simao Sr UX Designer, Sr Product Manager