Highlights:An innovative professional with 12 + years of progressive management experience in sales, marketing, international business, distribution, business development, business start-ups and launching brands. Expertise in diverse food processing and marketing arenas and has demonstrated initiative, creativity and success. Proactive leader/manager with experience in multi-cultural and global environments. Specialize in strategic planning, new business startup, branding, market plan execution, cost containment, budgeting, customer service, and staff training, supervision and mentoring.

Skills:Business Development, International Business, Marketing and Sales, Wholesale, Distribution, Trading, Import and Export, Food service, food and beverages, Retail & Food Service Distribution, buyer, Sales & People Management, Brand Management, sales, Merchandising, International sales, marketing

Goal:Challenging position in Sales & Marketing with a strong desire to make a substantial and positive impact towards the success of the organization and my own career growth.

Country Manager-Sales 10/2013 - current
REI AGRO LTD., Vancouver, British Columbia Canada
Industry: Food & Beverages
Based in USA, responsible for launch, manage and build brand, appoint, coordinate, generate orders from distributors/Importers, conduct sales and marketing activities, in North American markets.
? Launch, manage and build brand in retail, institutional, food service business format, through appointing distributors/importers in North American markets. ? Develop and implement brand strategies and marketing programs to meet business growth and profit objectives. Initiate and manage ATL and BTL activities. Appoint, build and manage distribution network in North America for branded business. ? Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Coordinate cross functional work teams and outside agencies to implement plans. Analyze markets for business trends and market insights for new range of products and packing. Measure and report success/learning from initiatives launched and tactics executed. ? Generation sales of private label, food service and key accounts business.--
Vice President- International Business Development 09/2012 - 07/2013
Dunar Foods Ltd., Karnal, Haryana India
Industry: Food and Beverages
Based in USA, responsible for setting up company office in USA, brand launch, build distribution network, sales and marketing in North American markets.
? Launch, manage and build brand in retail, institutional, food service business format, through appointing distributors/importers in North American markets. Establish Office in USA to run and manage marketing, sales and distribution activities. ? Develop and implement brand strategies and marketing programs to meet business growth and profit objectives. Initiate and manage ATL and BTL Activities. ? Travel and participate in various Markets and International Exhibitions to gain access to new markets and customers. Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. ? Coordinate cross functional work teams and outside agencies to implement plans. Analyze markets for business trends and market insights. Develop significant new products that satisfy consumer wants and needs. ? Measure and report success/learning from initiatives launched and tactics executed. ? Generation of Private label and key accounts business.--
General Manager Marketing & Sales 10/2008 - 08/2012
Foodcoast International, Jalandhar, Punjab India
Industry: Food and Beverages
Based in Jalandhar, Punjab India, responsible for launch, establish branded and private label business at PAN India and International Markets.
? Launch and Build a brand for domestic & International Markets with institutional and retails product range. ? Built a nationwide network of distributors/Consignees/Super Stockiest for the smooth distribution of our products. ? Identify new products and product modifications/savings to support the brands. Develop and implement brand strategies and marketing programs to meet business growth and profit objectives. Plan, assign and execute ATL and BTL Activities. ? Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. ? Finalization of Marketing Budgets and strategies. Accomplish marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. ? Maintain awareness of consumer trends, other consumer product company activities and best practices in packaging and merchandising. ? Build Tie-ups with national retails chains. Importing & Exporting Food Products and Ingredients along with building distribution network.--
Manager Import and Export 07/2006 - 09/2008
Mrs. Bectors Food Specialities Ltd., Ludhiana, Punjab India
Industry: Food and Beverages
Based in Phillaur, Ludhiana, Punjab, India, responsible for the development of Worldwide markets.
? Generate, launch and manage international business worldwide in Own and Private Brand. ? Manage activities of import/export and negotiate deals between foreign and domestic shippers. Planning and directing flow of sea and surface traffic moving to inside/overseas destinations. ? Supervising and Managing Team engaged in receiving, shipping freight, documentation, and way billing, assessing charges, and collecting fees for shipments. ? Negotiating with Foreign customers, on agreements, pricing and arrive at mutual agreements. ? Planning and implementation of marketing strategies, import/export strategy and activities consistent with overall aims and requirements of the organization. Managing staff reporting to the position so as to effectively recruit, train, evaluate, motivate, delegate and monitor their activities. ? Liaise with other departments in order to establish and maintain effective and relevant export/import activities and support in relation to the organization’s sales, purchasing, materials management, production and overall operating functions. Manage/liaise with stock control, warehousing and distribution activities influenced by or reliant upon import/export activities. ? Global account development: Sales, product pricing, contract negotiations and international customer service. ? Payment tracking and collection via Letters of Credit (L/C) and other financial instruments. ? Product and Packaging Development coordination with clients and R&D, Packaging development team.--
Manager Business Development 11/2005 - 06/2006
Nagode International Pvt. Ltd., New Delhi, Delhi India
Industry: Food and Beverages/Agricultural Commodities
Based in Delhi, India and responsible for the International Trade development in Africa and Asia
? Sales, Business Development, Trading & Merchandising, Importing & Exporting of FMCG Products & Commodities. ? Validating Suppliers in various countries and Origins, export marketing. ? Making business plans and for Capturing Export Orders, achieve Sales Growth by taping Untouched Markets. ? Negotiations and volume achievements with buyers.--

Himachal Pradesh University 04/1997 - 04/200
Shimla, Himachal Pradesh, India
Degree: Bachelor's Degree
Major:Commerce
Bachelor in Commerce

Sales Manager sales