Highlights:

Skills:Discover market insights, Build up and maintain media relationship, Develop contents including press release

Account Executive 5/2015 - current
Ketchum Shanghai, Shanghai, Shanghai China
Industry: Public Relations
Joined Ketchum Shanghai as an intern. Got the offer and offically becam Public Relation Coordinator in July, 2015. Got promoted to Account Executive in July 2016.
? Provide daily media management and identify media opportunities to establish or strengthen relations with key media. ? Review press release opportunities, distribute press releases, conduct the follow-up and provide coverage report. ? Plan media events for international clients such as AIG, Booking.com, Emirates and FedEx, including one-on-one interviews and media roundtable and speaking opportunities. ? Discover competitor/market intelligence, provide counsel on media communication and the direction its taking.--
Marketing & Branding Assistant 11/2014 - 4/2015
Shanghai Associated British Food&Baverage Company, Shanghai, Shanghai China
Industry: Food&nutrition
Help marketing and branding department to localize the promotion of Twinnings and Ovaltine in Shanghai ABF.
? Managed budget for vendors or agencies to produce gifts package and conduct online and offline campaign to boost sales at the end of every quarter or every holiday. ? Arranged logistics and provided supervision for salesperson to execute every new products promotion in stores of the whole country. ? Exploredmarketinsightsfromallnationwidesalescampaign.--
Hotel Trainee 6/2014 - 9/2014
Harrah's/Harvey's Casino and Resort, Lake Tahoe, California United States
Industry: Hotels
It was an offer from an internship program in Shanghai University.
? Provideddeparture&check-inservicesforhotelcustomers. ? Guidedglobaltouristsaroundamall. ? Keptthedutyareacleanandneat.--
Production Intern 2/2014 - 4/2014
TaylorMade Golf of Adidas, Shanghai, Shanghai China
Industry: Clothings
Mainly helped my managers to manage clothings,shoes and accessories of Taylormade Golf in Adidas Shanghai.
?Marketedmerchandisetomultiplecountries,includingSouthKorea,Japan,VietnamandSingapore. ? Worked with advertising agency to promote new products by conducting photo shooting and offline events. ? Conducted online research to explore contemporary clothing trends and consumer habits to make a new plan for next season.--

Shanghai University 9/2011 - 7/2015
Shanghai, Shanghai, China
Degree: Bachelor's Degree
Major:Advertising
I graduated with a great performance with the 3.76 average GPA.