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| | Career ProfileDegree: | Bachelor's Degree | Career Level: | Qualified | Occupation: | Business and Finance | Target Title: | Product marketing manager, Project management | Skills: | Client management, budgeting, market research; | Reference: | verified employer only | | |
| Ann Amukasah is Product marketing manager, Project management(Business and Finance) from Nakuru,Africa Kenya. Experience SophieBot , Kenya Industry: Tech January, 2021 - current Marketing director App marketing •
Executed social media strategies to integrate with overall marketing tactics.
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Reported go-to- market strategies based on industry requirements and market expansion opportunities that grew
business by 40%.
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Directed marketing campaigns that increased business profitability by 30%
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Developed service attributes into value propositions, marketing messages as well as sales training and support material
for customers. KCB BANK , Kenya Industry: Banking May, 2019 - December, 2019 Junior project manager Program Optimized digital marketing campaigns on Google AdWords; led to a 20% increase in ROI.
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chieved success by setting and meeting 90% of goal deadlines with the allocated budget.
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Collaborated with executive teams to communicate project updates to stakeholders. KCB BANK , Kenya Industry: Banking January, 2019 - December, 2020 Product marketing manager Banking • Improved sales performance of key product lines offered by the bank by 10% through the development and
implementation of product road maps, targeted new market introductions, vertical segmentation, and sales training.
• Assisted KCB in acquiring new businesses, coorperative societies as customers by organizing successful exhibitions,
coordinating events, and hosting symposiums, growing the company's user base from 3000 to 200,000 in six months.
• Reduced new user acquisition costs by 25% through the administration of social sharing features and streamlining
user adoption, shortened development cycles by 30%.
• Generated 15,000 unique online users, 32,000 page visits, and 17,000 email subscribers in 4 weeks by establishing
social media advertising and campaigns (using Facebook ads, Twitter, and Google SEM).
• Led and managed a cross-functional team of 12 to generate $1 million in sales in 12 months through dedicated
marketing plans and exceptional customer service.
Education Jomo Kenyatta university of agriculture and technology Nairobi, , Kenya 09/2012 - 06/2017 Degree: Bachelor's Degree Major:Business and Economics Minor:Marketing and management A degree course Harvard University , , Kenya 04/2022 - current Degree: Professional Degree Major:Computer science A short course in computer science for business.
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