Highlights:

Skills:Data Analytics, Strategic Planning, Customer Targeting, Campaign Management, Copywriting Expertise, Visual Aesthetic, Digital Marketing, Social Media, Content Writer

Social Media Marketing Specialist 02/2017 - 12/2021
PT Bermuda Tiga Sejahtera, Padang, Sumatera Barat Indonesia
Industry: Trade and Services
I am in charge of strategizing and enriching their social media presence by creating content that is appropriate and consistent with brand identity, copywriting, designing and managing advertising strategies in digital marketing, such as Facebook ads and Instagram ads, calculating CPC (Cost Per Click), ad performance analysis, creating reports and provide recommendations that are reflected in the data.
• Strategized and develop a content plan in social media that is appropriate and consistent with the brand identity. • Consistent in creating valuable content across all social media platforms. • Collaborated with sales and product management to create specific marketing campaigns across multiple platforms. • Partnered with graphic designers creating content and promoting ad campaigns. Then design and manage advertising strategies in digital marketing, such as Facebook ads, Instagram ads, YouTube ads, and so on. • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement. • Set ad targets, calculate CPC (Cost Per Click), analyze ad performance and generate reports. • Always updated with the development of social media trends.--
Marketing Analysis and Micro (Mantri) 07/2014 - 01/2016
PT Bank Rakyat Indonesia (Persero) Tbk, Sijunjung, Sumatera Barat Indonesia
Industry: Banking
I am in charge of providing Kredit Usaha Rakyat (KUR) program and Commercial Loans, as well as providing education and financial literacy to the community where I work.
• Carry out marketing of BRI Unit loan products, deposits and other bank services. • Initiating, Processing and proposing loan requests. • Responsible for the loan process. • Responsible for customer collateral. • Initiate a proposal for a BRI Unit loan decision in accordance with applicable regulations, so that the loan granted is feasible. • Carry out coaching, collection, and supervision of loans starting from loans being disbursed until they are paid off. • Responsible for arrears that occur due to customer delays in paying loans. • Responsible for loan authenticity and collateral checking.--

University of Putra Indonesia YPTK Padang 07/2007 - 08/2011
Padang, Sumatera Barat, Indonesia
Degree: Bachelor's Degree
Major:Computer Science
Minor:Information Systems
University of Putra Indonesia Computer College Foundation (UPI YPTK) Padang is a pioneer university that focuses on developing human resources in the field of science and technology in Sumatra. At its inception in 1985, YPTK was a combination of STMIK, AMIK, and STIE. Then with the Decree of the Minister of National Education of the Republic of Indonesia, No. 29/D/0/2001 YPTK is now developing itself into UPI YPTK, becoming a private university to be reckoned with.

Resume and Portfolio Digital Marketing