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Maria Avanesova

Yerevan , Armenia

Phone: xxx-xxx-xxxx

Email: xxx@xxxx.xxx



  • Looking For: Statistician, Data analyst

  • Occupation: IT and Math

  • Degree: Doctoral Degree

  • Career Level: Fully Competent

  • Languages: English/fluent/, Armenian /fluent/, Russian /fluent/

Career Information:

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Highlights:1.Lecturer of Statistics at Armenian State University of Economics from 2016 till now. https://asue.am/en/faculty/marqet/chair-of-statistics 2.Head of Sales department for 5 years in Alis Jewelry LLC (Nurcard Cashback Program in assosiation with Ardshinbank CJSC) 3.CRM manager in ACN LLC May 2019-June 2020 4. Head of CRM and analysis - from July 2020

Skills:Statistician, Analyst, MySQL, CRM specialist

Goal:1. Become a Data Scientist 2. Get and improve slills in AI and machine learning


Experiences:

Head of CRM and analysis 07/2020 - 12/2022
ABC Lab, Yerevan, Armenia
Industry: Entertainmant
1.CRM product owner 2.Data analyst
1. Develop and implement CRM strategy to activate, reactivate customers to prevent their churn, extend their life time and increase customers' life time value 2. Manage the full CRM process from the planning and costing, to building and execution of a campaign. 3. Create multi-channel campaigns across Email, SMS, Push Notification, to improve customers engagement rates. 4. Increase the retention and reactivation rates and average turnover per user for customers. 5. Understand and profiling customers to create sophisticated customer segmentation due to statistical and behavioral analysis by different quantitive and qualitive criterias. 6. Plan operational and promotional actions supporting long-term marketing strategy to increase monetary, reduce churn, improve player life time value and therefore support net revenue growth. 7. Reporting and visualization of marketinng campaigns and offers. 8. Write technical tasks for development team and manage development of new products or projects 9.Statistical analysis of client base by financial and qualitative metrics. 10. Preparing CRM platform technical task for development--
CRM specialist 05/2019 - 06/2020
ACN LLC, Yerevan, Armenia
Industry: Gambling industry
I am responsible for CRM, research and monitoring,
1. Customer segmentation: Request, review and organize customer contact lists effectively to 2. ensure maximum customer engagement and best possible results of CRM campaigns 3.Delivery: Using optimal emailing practices to ensure optimal email delivery results 4.Email and content management: Ensure email layout, design, and content are optimized for best results in all CRM campaigns 4. Mobile Contact Strategy: Integrate SMS into marketing campaigns to effectively combine mobile and web communication channels 5. Tracking results and reporting: Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs 6. Customer contact strategy: Manage customer contact and delivery KPIs and lead the strategy to maximize customer engagement 7. Implement and manage CRM campaigns, including retention, reactivation and promotional activities 8.Conduct testing, review and analysis of all CRM activities to ensure optimal results 9. Assist with other duties as required by the CRM Manager 10. Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes. 11.Analyze large amounts of information to discover trends and patterns--
Lecturer 09/2016 - current
Armenian State University of Economics, Yerevan, Yerevan Armenia
Industry: Education
For 7 years I teach statistics and analysis to students and share my experience as analyst with my audience. I combine scientific activity and business thus passing my practical knowledge to the next generation
Courses taught by Maria Avanesova at university 1. Fundamentals of statistical theory 2. Business statistics 3. Qualitative methods in business 4. Mathematical statistics--
Head of Sales department 01/2014 - 01/2017
NURCARD cashback program, Yerevan, Armenia
Industry: Banking
This was a great experience for me.I raised my level of professionalism, improve my time masnagement skills, skills working under pressure and stress.
Duties: Motivating the sales team to achieve the best results possible. Setting activity and revenue targets for members of the sales team. Continual training and development of all members of the sales department. Attending key meetings with members of the sales team. Working on account management plans with the sales account managers. Identifying key areas for improvement in the sales process. Spotting market opportunities for new customers. Attending monthly meetings with other senior members of the business. All aspects of recruitment and selection for the sales department. Attending industry events and conferences to generate new business leads. Acting as a spokesperson for the organisation at sales events and conferences. Networking with other directors in order to generate new business for the company. Monthly reporting on sales performance on budget and reporting on variances.--

Education:

Armenian State University of Economics 09/2008 - 12/2018
Yerevan, , Armenia
Degree: Doctoral Degree
Major:Majors
I studied Statistics


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