Highlights:

Skills:marketing, copywriting, content, communications, social, social media

Content Marketing Coordinator 06/2020 - current
PROMTUR Panama, Panama, Panama Panama
Industry: Tourism
Content Marketing Coordinator at PROMTUR Panama, Panama's Destination Marketing Organization (DMO). Role is cross-functional and reports directly to the Marketing Manager.
Some of the responsibilities include but are not limited to: - The creation, curation and management of content (both written and multimedia) for all International Marketing (B2B and B2C) initiatives that involve Panama as a tourism destination. - Hands-on management of @VisitPanama's Social Media Channels: Reviewing content themes, approving content calendars and overseeing the accounts' Community Management. - Hands-on management of the destination's B2C website, VisitPanama.com, through a CMS and leading optimizations of both UX and content to boost SEO. - Coordinating the Client side on all PR and Editorial Initiatives (Media Relations, Pitching and Press Trips). - Reporting on a monthly basis the performance of the destinations Website and Social Media Channels to ensure the successful execution of the DMO's Marketing strategy.--
Head of Marketing 05/2018 - current
Warp World, , Panama
Industry: Video Game
Community Marketing Lead for Warp World INC, a software startup that focuses on developing unique video game related experiences.
- The planning, creation and execution of company's always-on Social Media and Content strategy. - Leading the Marketing team on all Marketing and PR initiatives. - Developing the company's Brand Voice, Newsletter and user-reward program. - Pitching the company's services to prospective partners, both brands and charities. - Successfully growing the company's presence on Social Media 30x organically in it's first year. - Developing the company's Creator Program and successfully launching over 20 Influencer Marketing Campaigns.--
Digital Communications Specialist 06/2016 - 06/2020
Self-employed, Panama, Panama Panama
Industry: Media & Entertainment
Provided freelance services to media companies and Content Creators.
Tasks included but were not limited to: - Social Media Strategy Consulting - Social Media Management - Community Management and Moderation - Creative Copywriting (UX, E-Mail Marketing and Social Media) - Running Paid Social Media Campaigns for Market Research (Lead Generation) - Digital Content Creation (Graphic Design and Basic Video Editing)--

University of South Florida 01/2016 - 05/2018
Tampa, FL, United States
Degree: Bachelor's Degree
Major:International Studies
Minor:Astronomy
Graduated with a 3.2 GPA. Attended the university's Study Abroad program in London, UK for 2 years, where was awarded the School Pride award.

Monica Mendez Content Marketing