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| | Career Profile| Degree: | Master's Degree | | Career Level: | Fully Competent | | Occupation: | Management | | Career Title: | Advertising and Promotions Managers, Marketing Managers, Sales Managers | | Target Title: | Digital Marketing Manager, Marketing Specialist | | Skills: | digital;marketing;e-commerce; | | Goal: | I see myself as a leading expert in digital marketing | | HighLight: | - CRM management (setting up chatbots, newsletters, push notifications, and sales management)
- Contextual advertising setup (search, maps, banners; retargeting)
- site creation (Tilda)
- SMM: content strategy; content creation; targeting (VK, FB). Working with contractors: writing terms of reference, preparation of references
- Analytics at all stages (various resources, depending on the stage and objectives) | | Certification: | Participant of the program "Intellectual Resources of the Voronezh region, Russia" | | |
| Natalia Gutseva is Digital Marketing Manager, Marketing Specialist(Management) from Buenos Aires,Capital Federal Argentina. Experience
Entrepreneur, Gutseva Voronezh, Russia
Industry: e-commerce
04/2021 - 09/2022
Entrepreneur, Gutseva
- CRM management (setting up chatbots, newsletters, push notifications, and sales management)
- Contextual advertising setup (search, maps, banners; retargeting)
- site creation (Tilda)
- SMM: content strategy; content creation; targeting (VK, FB). Working with contractors: writing terms of reference, preparation of references
- Analytics at all stages (various resources, depending on the stage and objectives)
Development of marketing strategies (product niches of online business; offline services)
Completely brought out from scratch 2 brands on the marketplace Ozon and Yandex.Market
All phases of introducing a new brand to the market: starting with pricing policy, choosing the best scheme of logistics, registration of necessary documentation, creating and filling product cards, internal and external promotion, shipment control, working with feedback and customer questions. Bringing to the Premium level of the seller and the output of goods at the top
CRM management (setting up chatbots, newsletters, push notifications, and sales management)
contextual advertising setup (for search, maps, banners; retargeting)
site creation (Tilda)
SMM: content strategy; content creation; targeting (VK, FB). Working with contractors: writing terms of reference, preparation of references
Analytics at all stages (various resources, depending on the stage and objectives)
Russkiy les, LLC , Russia
05/2019 - 09/2022
Perfomance marketing manager
Development and implementation of the marketing strategy of the company since its inception.
Introduction to the production and sale of new SKU and their pricing;
Promotion and sales in social networks; development of accounts from scratch with paid and free resources;
Introduced merchandise to marketplaces, followed by bestsellers.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Conduct economic or commercial surveys to identify potential markets for products or services.
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationery, or signage.
Create or maintain a database of customer accounts.
The design customer interface of the online storefront, using web programming or e-commerce software.
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
Promote products in online communities through weblogs or discussion-forum postings, e-mail marketing programs, or online advertising.
Agropromsnab, LLC , Russia
03/2017 - 07/2019
Head of Strategic Marketing Department
From scratch developed the structure of the department with the prescription of job descriptions, developed an annual plan by week; planned work on the goals, and objectives of the entire department and each employee; developed and implementation of KPI.
Design of the company's Marketing Plan.
Creation, planning, and execution of marketing and communication strategies.
Management and control of the marketing budget.
Collaboration with the human resources department.
Responsible for the design, strategy management, and implementation of marketing and communication plans.
Responsible for the visibility and presence of the company in the market, through marketing campaigns in media, social media, advertising, etc.
Ability to manage, lead and interact with professional teams, inspiring and measuring KPIs and success ratios.
Planning and monitoring of the budget and the different actions to be carried out as defined in the Marketing and Communication Plan.
OFFICEMAG, LLC , Russia
11/2016 - 03/2017
Incentive marketer
In addition to successful campaigns - campaigns, analyzing the results, outdoor advertising, radio advertising, etc., through long and difficult negotiations I convinced the management of the resource Edadil to include the assortment of goods of the company Officemag in the catalog of the resource. After that in Edadil, there was a dedicated section "Stationery".
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage
Direct administrative details such as financial operations, dissemination of promotional materials, and responses to inquiries
Education
Voronezh State Forestry University Voronezh, , Russia
09/2007 - 07/2012
Degree: Master's Degree
Major:Economics, and management at the enterprise
Voronezh State Forestry University, Russia, Voronezh – specialist
09 2007 – 07 2012
specialty "Economics, and management at the enterprise (timber industry)"
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