Highlights:

Skills:Brand Management, Business Strategy, Market Research, Project Management

SALES ASSOCIATE 02/2019 - 11/2019
MYSTIC JOURNEY, , United States
Built and maintained strong client relationships by providing product knowledge to the shopper experience. Demonstrated exemplary customer service with reliability to complete multiple store tasks. Responsible for balancing cash and maintaining a consistent drawer count. Held keys and accountable for opening and closing store procedures.
--
SALES ASSOCIATE 09/2019 - current
Terrain, , United States
..
--
MARKETING ASSOCIATE 06/2018 - 12/2018
BOARDWALK REAL ESTATE, , United States
Participated in the allocation of marketing budgets, managing optimization, and adjustments. Held responsibility for developing relevant, distinctive, and motivating marketing strategies and campaigns. Supported assigned associates by developing strategic growth plans and tracking plan progress.
--
Digital Marketing Assistant 03/2018 - 05/2018
SOUTH EAST FILM FESTIVAL, , United States
Monitored all distributor social accounts and online reputation management. Generated monthly reports in order to identify trending keywords and ad performance for future advertising campaigns. Expertly sourced content that focused on film and culture in South East Europe and created innovative social campaigns. Key Accomplishments: • Bolstered attendance and sponsorship of the festival and increased social media presence.
--
Brand Strategy Consultant 06/2016 - 04/2017
Glóbulo - Célula Criativa, , United States
Collaborated with startup accelerator programmes and incubated ideas to uncover their brand story and how to articulate it. Analyzed market trends to address business opportunities and issues, to set the brand objectives, strategies, and positioning. Created enduring brand messages that resulted in increased sales, brand loyalty, and improved market share. Developed business models and presented the brand strategy to the board of directors at internal meetings or conferences
--
Marketing Manager 05/2015 - 02/2016
Marina Itajai, , United States
Developed a strategic brand planning for the launch of the largest home port for yachts and nautical services in Brazil. Coordinated the collaborative efforts across the full-service advertising agency and public relations team. Planned and executed events to showcase the business while engaging with consumers. Managed a R$1 million annual budget and effectively achieved aggressive marketing goals.
--

UNIVALI 02/2012 - 02/2016
Itajai, Santa Catarina, Brazil
Degree: Bachelor's Degree
Major:Administração em Marketing
.

Login to view resume: Patricia Franco -