Highlights:

Skills:Communications, Marketing, Digital, Sports

Marketing Manager 09/2021 - current
Deckers Brands, Singapore, Singapore
Industry: Retail
Heads Marketing for footwear brand HOKA across 12 markets in Asia Pacific
Launched HOKA in India Launched HOKA’s first mono brand store in Seoul--
Director, Marketing 06/2017 - 08/2021
The IRONMAN Group, Singapore, Singapore
Industry: Sports
Assume overall responsibility in the development of the region's brand and event marketing & communications strategy Assume overall responsibility in the region's strategic planning, budget and forecasting for Asia and its portfolio of events Assume overall responsibility in delivery of the region's business objectives, KPI and event registration targets
The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings.--
Senior Social Media and Digital Executive 04/2014 - 06/2017
Havas Media, Singapore, Singapore
Industry: Advertising
Developed and managed brand's social media strategy, combining business goals, paid performance, content, and community Executed digital campaigns which included SEM, GDN, Remarketing, YouTube, Facebook, Instagram and Linkedin
Havas Media is one of the world's fastest growing media groups. We pride ourselves in building meaningful connection between brands and people.--

University at Buffalo 08/2011 - 08/2014
, , United States
Degree: Bachelor's Degree
Major:Communications
B.A. Communications, University at Buffalo, The State University of New York (SIM), Singapore • Aug 2011 — Aug 2014 • Graduated Cum Laude • Attended Summer Program in University of California, Berkeley

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