Highlights:

Skills:Creative Direction, Art Direction, Visual Storytelling, Brand Identity, Typography, Project Management, Marketing Collateral, Creative Strategy, Generative AI, Team Leadership, Creative Collaboration, Color Theory, Motion Design

Goal:Driven to continue career growth while maintaining a strong commitment to producing high-quality, creative work.

Honor:Selected Awards Best Creative Event of the Year 2023 - Prime Video - Get the V, Campaign Experience Awards (Design, Motion Design, VFX) Best Experimental Film 2022 – The Alter, Cannes World Film Festival (Main Title Design) Metaverse, Immersive & Virtual Best Series 2022 – Isklander, Webby Awards (Art Direction, Design, Motion Design) Breakthrough Award 2021 – Darkfield Radio, Columbia University School of the Arts (Art Director, Design, Motion Design) Best Social Media Campaign, PRCA Digital Awards 2019 – Evian Baby Doubles, (Creative Director / Art Director, Photographer) Sabre Best UK Campaign 2019 – Evian Baby Doubles (Creative Director / Art Director, Photographer) The Stage Edinburgh Award 2016 – Don’t Wake the Damp (Animation Director) Green Ribbon Award 2016 – Keep it in the Ground (Art Director) Best Use of Online Video 2016 – Building the Bomb, World Digital Media Awards (Art Director/Motion Designer) Society for News Design Award of Excellence 2015 – Go Set a Watchman (Art Director/Motion Designer) Gold, New York Design Awards 2015 – Keep it in the Ground (Art Director/Motion Designer) Society for News Design Award of Excellence 2015 – Keep it in the Ground (Art Director/Motion Designer) Best Studio Show 2014 – He Had Hairy Hands, Manchester Theatre Awards (Art Director/Motion Designer) Best Use of Moving or Still Image 2014 – Global Guide to World War One; Webby Awards (Motion Designer) Amnesty Media Award for Digital Innovation 2014 – The Shirt on Your Back (Art Director)

Creative Director 01/2019 - current
Alex Purcell Studio, London, United Kingdom
Industry: Media
Founded a design and content studio in 2019, partnering with over 25 global brands and agencies to produce captivating stills and motion projects for advertising campaigns, main title sequences and social media content.
--
Creative Director 08/2017 - 03/2019
Golin, London, United Kingdom
Developed and led award-winning creative campaigns, delivering diverse content across multiple platforms for global brands such as Adobe, Unilever, Mondelez, and Danone.
--
Art Director / Senior Motion Designer 12/2016 - 08/2017
Freelance, London, United Kingdom
Partnered with leading brands on a commission basis to create visual content tailored to their objectives.
--
Art Director / Senior Motion Designer 05/2013 - 12/2016
The Guardian, London, United Kingdom
Art Directed and Designed Motion Graphics for a global publishing website reaching over 10M daily views.
--

Deep Blue Sound 09/2006 - 05/2008
Plymouth, , United Kingdom
Degree: Professional Degree
Major:Sound Engineering & Production
NVQ Diploma in Sound Engineering & Production