Highlights:Successfully managed multi-channel marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads for clients in education, architecture, banking, and cosmetics sectors — achieving up to 5x ROI improvements and over 200% growth in qualified leads within 6 months.

Skills:Marketing , SEO , Social Media Marketing

Goal:To secure a remote or U.S.-based marketing management position where I can leverage my 6+ years of experience in digital strategy, paid media, and analytics to drive measurable growth, brand awareness, and ROI across global markets.

Membership:LinkedIn Marketing Community – Active Contributor

Certification:Google Certified Digital Marketing & E-Commerce Professional Google Ads Search & Display Certifications Meta (Facebook) Blueprint Certification – Media Buying Professional Marketing Analytics Specialization – University of Illinois LinkedIn Marketing Strategy Certification

Honor:Recognized as a Top Performing Media Buyer at Digitell (UAE) for exceeding campaign performance benchmarks by 180%. Received Best Digital Strategy Award at Iwan Design House for innovative campaign planning and execution. Acknowledged as a LinkedIn Marketing Expert for consistent success in B2B lead generation campaigns.

Marketing Manager 01/2024 - 01/2025
Courseat, Riyadh, Riyadh Saudi Arabia
Industry: Educational
Led the digital marketing strategy across multiple client portfolios, overseeing campaign planning, execution, and performance optimization. Managed paid media budgets exceeding $100K annually, delivering measurable ROI through data-driven targeting and conversion-focused creatives. Collaborated with cross-functional teams to enhance brand visibility, launch integrated campaigns, and strengthen client retention. Achieved a 40% average increase in lead generation and a 25% improvement in cost per acquisition (CPA) across sectors such as education, banking, and architecture.
Developed and executed multi-channel digital marketing strategies across Google Ads, Meta Ads, and LinkedIn Ads, achieving consistent ROI growth. Managed and optimized $100K+ annual advertising budgets, focusing on lead generation and conversion performance. Conducted data-driven analysis to refine targeting, improve CTR, and reduce CPA by up to 25%. Collaborated with creative, content, and development teams to deliver cohesive and impactful brand campaigns. Implemented marketing automation and remarketing strategies, increasing returning customer rates by 35%. Supervised performance reports and analytics dashboards to ensure transparency and measurable success. Managed relationships with regional and international clients, ensuring satisfaction and long-term partnerships. Trained junior marketers on campaign setup, reporting, and audience optimization best practices.--

London south Bank 06/2014 - 06/2018
Cairo, Egypt, , Egypt
Degree: Bachelor's Degree
Major:Marketing
double certfied and accredited by the british university in egypt and london south bank

Bassem Hany Marketing Manager