Highlights:Led the development and implementation of robust analytics and unsupervised machine learning models to detect high-risk financial transactions for Pakistan’s anti-money laundering efforts, identifying approximately USD 100 million in fraudulent activity.

Skills:Data Analysis, Data Science, Machine Learning, Optimization, Mixed Integer Programming, Algorithm Design, Statistical Modeling, Monte Carlo Simulations

Goal:To lead and manage data-driven business projects that leverage machine learning and optimization to deliver scalable, impactful decisions in complex commercial environments.

Honor:Fulbright Scholar (2016-17)

PhD Intern 06/2024 - 08/2024
AXS, Los Angeles, CA United States
Industry: Ticketing and Entertainment
Developed and validated a pre-demand dynamic pricing model for concert ticketing, enabling optimal seat-category pricing decisions prior to ticket sales. Delivered a high-accuracy proof of concept for seat-level sales forecasting, demonstrating strong commercial and revenue optimization potential.
* Designed a model to recommend ticket prices for varying seat categories for concerts before the start of ticket sales, i.e, before observing demand data * Delivered a proof of concept showing high sales forecasting accuracy at a seat category level--
Data Scientist 01/2018 - 08/2020
Love for Data, Karachi, Sindh Pakistan
Industry: Management Consulting
First data science hire at an early-stage startup, tasked with establishing the analytics function from inception and scaling the team to deliver high-impact industry solutions across finance, real estate, and retail. Led the development of advanced machine learning systems for financial crime detection, automated property valuation, and demand forecasting, generating significant business and regulatory impact.
First data scientist in the startup; grew the analytics team significantly and delivered effective industry solutions * Identified money laundering using community detection algorithms for a major South Asian bank, uncovering fraudulent networks worth over USD 100 million * Developed a property valuation model for the Dubai Land Department, automating property valuations and significantly enhancing prediction accuracy * Improved sales forecasts for a bakery conglomerate, reducing excess production by 25% while minimizing under-forecasting--
Lecturer 08/2018 - 08/2021
Institute of Business Administration, Karachi, Sindh Pakistan
Industry: Education
Designed and launched multiple undergraduate and graduate-level courses in data analytics and marketing analytics, achieving a consistently high faculty evaluation score of 4.63/5.00. Led instruction in data-driven decision making, advanced marketing analytics, and business visualization, while also serving as the founding faculty patron for the Management Consulting and Data Science societies.
Introduced the following courses focused on data analytics at the undergraduate and graduate levels: * Analytical Approach to Marketing Decisions: The course focuses on using data analytics for decisions in the marketing domain, with special focus on sales forecasting, targeted marketing, and churn prediction * Marketing Analytics: An advanced version of the above course at the graduate level. Advanced topics such as conjoint analysis and Monte Carlo simulations are part of this course * Data Manipulation and Visualization: A course focused on visualizations and dashboarding for business users. * Served as the first patron of two new societies, Management Consulting and Data Science.--
Analyst Software Engineer 06/2015 - 06/2016
Afiniti, Karachi, Sindh Pakistan
Industry: Software Solution
Built and deployed machine learning–based agent–caller matching systems that drove over 2% incremental annual revenue and enabled expanded enterprise partnerships for clients.
Created and deployed machine learning based agent-caller matching models, significantly boosting revenue performance. * Generated over 2% incremental annual revenue for client Clearlink by leading advanced AI-driven data analytics * Deployed Monte Carlo simulation to help clients determine staffing needs for successful Afiniti deployment * Developed intelligent agent-caller matching models for client Sprint, leading directly to expanded enterprise partnerships due to initial deployment success--
Strategy Analyst 06/2014 - 06/2015
The Resource Group, Karachi, Sindh Pakistan
Industry: Business Process Outsourcing
Managed social media monitoring for Nestle and supported ad hoc projects and event management activities.
* Led the social media monitoring and analysis for all brands of Nestle Pakistan * Conceptualized and created a customer risk profiling algorithm for telecommunication service providers based on customers' historical call records--

Institute of Business Administration 09/2010 - 06/2014
Karachi, Sindh, Pakistan
Degree: Bachelor's Degree
Major:Marketing
BBA with a major in Marketing, providing a strong foundation in consumer behavior, branding, market research, and strategic marketing decision-making. Developed a solid understanding of how data, customer insights, and business strategy drive revenue growth and competitive positioning.

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