Highlights:A motivated business strategist and result oriented marketing and sales professional with over 17 years’ experience of which 10 years at senior management level. Proficient at strategy development, strategy execution, sales and marketing, innovation and creativity, project management, public relations and corporate communications, managing strategic alliances and relationship management, customer service, branding & trade marketing, distribution to contribute effectively to any organisation

Skills:Problem solving skils, product management skills, Project management skills, people management skills, interpersonal skills, communication skills, negotiating skills

Goal:I would like to progress to Executive Management level and become the Managing Director/Chief Executive Officer

Membership:ZIM - Full Member of the Zambia Institute of Marketing Member -Zambia Institute of Banking and Finance AIPMM – Member of the Association of International Product Marketing and Management CIM - Full Member Chartered Institute of Marketing - UK

Certification:AIPMM Certified Product Manager Master of Business Administration in Management Strategy Bachelor of Science in Marketing Professional Postgraduate Diploma in Marketing-Final (CIM-UK) Professional Diploma in Marketing-Level 6 (CIM-UK) Diploma in Marketing (ECZ)

Honor:Best Graduating Student - Copperbelt University

Head Retail Banking 10/2018 - current
Access Bank Zambia, Lusaka , Lusaka Zambia
Industry: Banking
Providing leadership in the development and Implementation of the annual Retail Banking and Emerging Business (MSME) Strategy plan in alignment with the overall Bank Strategy and the 5-year Strategic Plan.
• Spearheading the development and implementation of customer value propositions per customer segment to better serve customer needs and deliver value. • Development and coordination of all lending and liabilities products and solutions to ensure relevance in line with customer needs in the segments. • Development and execution of the Emerging Businesses (MSMEs) Banking customer segmentation and the customer value proposition to drive growth of the division. • Managing of strategic alliances relationships with fintech partners to ensure the digital banking strategy and transformation agenda is achieved. • Designing and revision of process flows and procedures for annual reviews of SOPs, frameworks, and policies to ensure operational efficiency, legal and audit compliance. • Developing product marketing strategies and campaigns to ensure successful advertising and communications of products and digital channels. • Preparation of the Unit’s annual budget for consolidation and incorporation into the Bank’s Revenue budget. • Drive the achievement and monitoring of the Retail Banking performance against monthly/quarterly/annual plans which include the balance sheet, income statement, account signs, digital channels management, products profitability, branch profitability, accounts reactivations and money remittances products. • Define and develop a service-based sales culture through the support structures of the division. • Review and revise periodically the pricing of the retail products in collaboration with internal stakeholders in comparison with the market to ensure profitability and competitiveness. • Development and management of new and existing customer relationships. • Supervision of the Regional Business Heads, Product Managers and Segment Managers to ensure achievement of the set KPIs against targets. • Ensure approval of new and modification of existing products by ExCo members and successful roll out to both bank staff and external customers. • Continuous product performance to maximize profitability and recommend action to discontinue products in the decline stage. • Liaison with internal and external stakeholders.--
Marketing Manager 01/2013 - 06/2018
Lactalis Zambia Limited/ formerly Parmalat, Lusaka , Lusaka Zambia
Industry: Manufacturing of Dairy products
I was responsible for the managing the marketing and sales campaigns, public, products development, product portfolio management, brand management and corporate and public relations communications
Development and execution of the marketing operational and corporate long-term plan. • Review previous year marketing executional plan and achievements. • Development of marketing plan in line with the corporate objectives. • Develop strategies for market share and profitability growth for each category. Development, implementation and monitoring of the annual marketing strategy and budget. • Establish the annual marketing budget for Advertising (all types of media) and Promotions (experiential). • Execute all elements in the marketing budget to ensure efficient advertising and promotional activities. • Liaise with all external creative and media agencies to ensure optimal mileage derived from marketing spend. • Allocate and manage the budget in line with product marginal contribution. • Develop below the line promotions and product awareness campaigns. • Monitor the outputs of the strategies employed and evaluate how well they have achieved the intended purpose. Market research and management of new product launches • Scan dairy market to understand consumer preferences and identify potential new product opportunities in the market. • Conduct market research in local market to establish the feasibility of new product(s) ideas. • Present product concepts and obtain management approval. • Develop the required artwork. • Liaise and engage with advertising agencies and the trade to ensure effective launch of new products. • Monitor the sales of new product/s and assess success. Measurement and evaluation of market shares in all product categories • Obtain market data to understand market size and growth. • Monitor market share information on all product categories. • Analysis of the market intelligence data to monitor trends in market growth in relation to market share and devise strategies to enhance growth. Manage the Public Relations and Corporate Communications of the company. • Network on a continuous basis with stakeholders to establish potential areas for intervention. • Identify CSR projects that will maximize brand exposure. • Ensure that the corporate sponsorship strategies enhance the brand as a good corporate citizen. • Manage corporate communications with all key stakeholders, government departments on all company public relations affairs to strengthen relations. Customer service management • Ensure timeless resolution of customer complaints in liaison with key departments.--
Area Sales Lead Manager 10/2005 - 12/2012
Airtel Zambia Limited, Ndola, Ndola Zambia
Industry: Telecommunications
I joined Airtel Zambia Limited in 2005 and left in 2012 where I served in various roles from Service Centres as Customer Service/ Office Sales Executive under Customer Service. I was later promoted to Business Development in Sales & Distribution and was later promoted as Area Sales Lead Manager under the Mobile Wallet business before leaving the institution.
The responsibilities in my last role were: Manage agent recruitment by identifying potential agents and contracting them for Airtel Money. • Ensure agent network management by overseeing the activities of the agent management provider ensuring adequate liquidity of agents. • Initiate and manage agent branding and merchandising activities in designated area. • Plan and manage agents training, product knowledge and enhancement activities quarterly. • Ensure continued acquisition and registration of individual customers on the AIRTEL MONEY platform. • Implementing the customer/agent activation and stimulation strategy. • Manage the area budgets and initiatives with the Marketing team. • Supervision of Trade developers in the designated area ensuring they are delivering set targets.--

High School Certificate 01/1994 - 12/1998
Kitwe, Kitwe, Zambia
Degree: High School Or Below
Major:High School
Completed my high school program that covered the following- Physics, Biology, Chemistry, English, Mathematics, Commerce among others.

Veronica Chisenga Musukwa CV