Highlights:

Skills:Sales, Marketing, Supply Chain, Business Development, Sales, Marketing, Sales, Marketing, Supply Chain Management

Chief Operating Officer 01/2019 - 12/2023
Sonic Prime Group, Dhaka, Dhaka Bangladesh
Industry: Food, Beverage and Toiletries Products
1st January, 2019 to till date as” Chief Operating Officer “with Sonic Prime Group, A Leading Food, Beverage and Toiletries products manufacturing company in Bangladesh. House # 15/B, Level-3, Road # 08, Gulshan-1, Dhaka-1216, Bangladesh.
Principal Accountability: • Overall Leadership local and Export business of Sonic Prime Group. • Overall Responsible for Top and Bottom line of Sonic Prime Group business. • Develop sales strategies and implement that strategies by the developing professional sales team with ensuring per man contribution asper company budget. • Strategic Alignment of Existing Business & Launching of New Business • Career planning & development of in-house professionals, them are working with me. Focus • Create & maintain Leadership Approach in the Food Beverage and Toiletries Products Market of Bangladesh and Abroad Market. • Regular action in line with the Marketing plan and situational action as per requirement. • Regular market research to operate regular & situational activities in the field • Credit Policy development and implement that policy. • Channel of distribution development to ensure product group wise focus across the Bangladesh and abroad markets. • Profitability analysis to ensure of Return on Investment & payback period of investment • Training needs identification for different layer of in-house professionals.--
Head of Sales & Marketing 01/2011 - 12/2018
Keya Cosmetics Limited, Dhaka, Dhaka Bangladesh
Industry: Toiletries Products
1st August, 2011 to 31st December 2018 as” Head of Sales & Marketing “with Keya Cosmetics Limited, A Sister Concern of Keya Group, A Leading FMCG manufacturing and marketing (Local and Export company since 1991 in Bangladesh. Navana Tower (14th Floor), Suit# A, Plot# 45, Gulshan-1, Dhaka-1212, Bangladesh.
Principal Accountability: • Overall leadership local and export business of Keya cosmetics Limited. • Overall responsible for Top and Bottom line of Keya cosmetics Limited. • Develop sales strategies and implement that strategies by the developing professional sales team with ensuring per man contribution asper company budget. • Strategic alignment of existing business & launching of new business • Career planning & development of in-house professionals, them are working with me. • Create & maintain leadership approach in the food beverage and toiletries products market of Bangladesh and Abroad Market. • Regular action in line with the marketing plan and situational action as per requirement. • Regular market research to operate regular & situational activities in the field • Credit Policy development and implement that policy. • Channel of distribution development to ensure product group wise focus across the Bangladesh and abroad markets. • Profitability analysis to ensure of Return on Investment & payback period of investment • Training needs identification for different layer of in-house professionals.--
GM-Sales & Marketing 09/2008 - 07/2011
Elite Group of Industries, Dhaka, Dhaka Bangladesh
Industry: Decorative Paint, Paint Chemicals and Steel
1st September 2008 to 31st July 2011 as” GM, Sales & Marketing “with Elite Group of Industries Limited, A sister concern of Elite Group of Industries, A Leading Decorative Paint, Paint Chemicals and Steel manufacturing company since 1952 in Bangladesh. South Avenue Tower, Level-2, House-50, Road-3, 7 Gulshan North Avenue, Dhaka-1212.
Principal Accountability: • Promoting the company's existing brands and introducing new products to the market. • Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals. • Researching and developing marketing opportunities and plans, understanding users’ requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals. • Gathering, investigating, and summarizing market data and trends to draft reports. • Implementing new sales plans and advertising. • Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives. • Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities. • Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.--
National Sales Manager 04/1995 - 08/2008
ACI Limited, Dhaka, Dhaka Bangladesh
Industry: FMCG
1st April 1995 to 31st August 2008 as” National Sales Manager” with ACI Limited, A Leading FMCG manufacturing company in Bangladesh. P.O. Box 7218, ACI Center, 245 Tejgaon Industrial Area, Dhaka-1208, Bangladesh. Own Manufacturing Products: Aerosol, Mosquito Coil, Savlon and ACI Salt, ACI Pure Atta & Maida; Distributed Products: Colgate Palmolive, Dabur, Tetley, Heinz and Johnson & Johnson.
Principal Accountabilities: • Develop and implement effective sales strategies for Brand: Colgate Palmolive, Johnson & Johnson, Tetley, Dabur, ACI • Lead nationwide sales team members to achieve sales targets • Establish productive and professional relationships with key personnel in assigned customer accounts • Negotiate and close agreements with the large number of customers • Monitor and analyze performance metrics and suggest improvements • Prepare monthly, quarterly and annual sales forecasts • Perform research and identify new potential customers and new market opportunities • Provide timely and effective solutions aligned with clients’ needs • Liaise with Marketing and Product Development departments to ensure brand equity consistency • Training needs identification for different layer of in-house professionals.--

Chittagong University 01/1986 - 12/1987
Chittagong, Chittagong, Bangladesh
Degree: Bachelor's Degree
Major:Mathematics
Minor:Statistics, Physics
I have completed B.Sc. (Bachelor of Science) with Mathematics, Statistics and Physics from Chttagong University.

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