Highlights:

Skills:

Account Manager 07/2022 - current
TLC Worldwide, Milan, Italy
Industry: Advertising
Account & Project Manager
TLC Worldwide is a global martech company specializing in promotional activations, engagement, and loyalty programs that drive consumer behavior through reward mechanics. I independently manage a portfolio of clients, serving as their primary point of contact and fostering relationships built on collaboration and trust. I proactively identify client needs, propose optimization and development strategies, and drive opportunities for up-selling, cross-selling, and repeat business. My work spans domestic, international, and cross-country activations. Top Clients: MediaWorld, Ferrero, Perugina, Diageo, Hasbro, Banca di Asti, Banco BPM, Lenovo, Henkel Portfolio: behance.net/annaleo_lion My role: - Collaborating on proposal development through feasibility and cost analysis, providing insights to guide strategic decisions. - Reviewing contracts, NDAs, DPAs, and other legal documents. - Aligning strategically with clients to define goals, benchmarks, and operational details. - Defining operational workflows and timelines, drafting briefs to communicate with internal teams (Partnerships, Creative, Digital, Customer Service, Marketing) and external suppliers. - Ensuring tasks are executed efficiently and effectively while staying within budget and maintaining the highest quality standards. - Ensuring projects and communications comply with local regulations, drafting legal documents such as terms & conditions, privacy policies, and promotional regulations. - Using a CMS tool to set up dedicated campaign websites, conducting testing, and debugging. - Supporting clients in developing effective promotional materials and communication plans, while collaborating with the Marketing Team to amplify campaigns across TLC’s channels and events. - Collecting and analyzing on-site participation and traffic data, organizing insights into detailed presentations to provide meaningful takeaways for both internal and external stakeholders.--
Project Manager 01/2020 - 07/2022
Promotion TAG, Milan, Italy
Industry: Advertising
Project Manager
TAG is a martech company specializing in the design of loyalty, engagement, brand activation and trade incentive activities that drive consumer behavior through reward mechanics. My role: - project development, from the confirmation of the business proposal, throughout its construction and up to the launch. - planning the operational steps and timetable, to be shared with both the Client and the various departments of the agency. - preparation of briefs to be sent to the departments involved and the coordination of their work; verification of outputs. - interface between agency and Client and the point of reference for any needs; constant support to the Client. - ongoing data collection and analysis of results at the end of the campaign. - management of legal fulfillment contests and prize operations, to ensure compliance with current regulations.--
Junior Marketing Specialist 10/2018 - 01/2029
Sicuritalia, Milan, Italy
Junior Marketing Specialist
My task, within the Marketing team, was to assist a senior figure in managing the BTL part of corporate communication. My role: - Editing texts for printed materials such as commercial brochures, flyers, and corporate presentations, especially during the delicate transition period due to the acquisition of I.V.R.I., the second largest Vigilance Institute nationwide. - Proofreading and implementing text and content for the new institutional website, launched in the last months of 2018. - Organization of internal events such as company meetings, sales force training events, team building activities, company dinners...targeting a large number of participants from all over Italy. - Research and selection of small, medium, large external events to participate in to promote the new brand Sicuritalia Protezione24, aimed at individuals, throughout the country. - Relationship with suppliers of promotional materials (printed materials, totems, gazebos, roll-ups), as well as the search for gadgets that could be appealing to the target audience.--

University of Milan 09/2015 - 07/2018
Milano, , Italy
Degree: Bachelor's Degree
Major:Communication and Marketing
A comprehensive program that trained me in the principles of mass communication and marketing, including courses in psychology, sociology, economics, law, and business management.

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