Highlights:Successfully increased user engagement by 30% on TikTok and Instagram through creative visual campaigns for Arrullos. Led a cross-functional marketing team to implement cohesive content strategies, and developed SEO-optimized blog content that improved website traffic by 10%.

Skills:Adobe Creative Suite, Photoshop, Illustrator, InDesign, Figma, Branding, writing

Goal:To contribute to a dynamic organization in the United States by applying my 8+ years of experience in visual communication, social media strategy, and digital content creation. I aim to enhance brand visibility through impactful design and storytelling, while continuing to grow professionally in the fields of digital marketing and e-commerce.

Membership:* Comuna Creativa – Participating member (design and cultural network) * CROMIA – International Design Community

Certification:* Scrum Foundation Professional Certification – CertiProf (2023) * Content Marketing Using AI – Darden School of Business (2024) * Fundamentals of Digital Marketing – Ministerio de Turismo, Ecuador (2024) * Email Marketing – Google (2024) * Interact with Customers Online – Google (2024) * Marketing Strategy to Attract Clients – Google (2024) * E-Commerce 2025 – Ministerio de Turismo (2025)

Honor:* Recognition for Artistic Workshop Participation – Jornada Artística * Creative Writing Award for Social Media Content – Comuna Creativa * Featured Designer at Cromia Encuentro Internacional de Diseño

Social Media & Content Designer 01/2019 - current
Arrullos, Cuenca, Azuay Ecuador
Industry: Arts, Entertainment and Recreation
Lead the visual and strategic development of digital content across Facebook, Instagram, and TikTok, improving brand engagement and audience growth.
Managed and created visual content for multiple platforms, resulting in a 30% increase in followers within one year. Developed monthly content calendars aligned with marketing goals. Enhanced user interaction by 25% through storytelling and visual branding. Authored SEO-optimized blog posts, increasing organic website traffic by 10%. Coordinated a creative team to ensure alignment with business objectives and campaign consistency.--
Marketing and Design Coordinator 01/2017 - 12/2019
Chis Restaurant, Guayaquil, Guayas Ecuador
Industry: Accommodation and Food Services
Coordinated marketing strategies and visual content for social media, enhancing customer engagement and brand identity.
Managed Facebook and Instagram content, increasing followers by 20% in one year. Designed digital campaigns and interior screen visuals to promote daily offerings. Improved customer retention by 10% through targeted content and brand consistency. Created marketing materials including menus and promotional graphics. Oversaw community engagement and campaign performance.--
Senior Editorial Designer 03/2015 - 12/2016
Radio and Colorado Newspaper, Santo Domingo, Santo Domingo de los Tsáchilas Ecuador
Industry: Information
Led daily editorial design and layout for a print newspaper, ensuring consistent quality and visual coherence across all content.
Designed and formatted daily newspaper pages and advertising materials. Oversaw photo editing and proofreading, enhancing visual quality by 30%. Ensured consistent branding and visual style in all printed materials. Coordinated with journalists and editors to meet tight publication deadlines.--

Pontifical Catholic University of Ecuador 02/2010 - 02/2015
Santo Domingo, Santo Domingo de los Tsáchilas, Ecuador
Degree: Bachelor's Degree
Major:Graphic Design
Minor:Visual Communication
Completed a Bachelor's Degree in Graphic Design with a focus on Visual Communication. Developed a strong foundation in editorial design, branding, and visual storytelling. Participated in creative workshops and national design events.